Roto-Rooter vs Thrift:Which is more popular by branded search?
In August 2026, Thrift had more branded searches than Roto-Rooter among drain cleaners worldwide. Thrift was estimated to have 550K branded searches compared to Roto-Rooter’s 135K, and held a 56.9% Share of Search versus Roto-Rooter’s 14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Roto-Rooter or Thrift?
Compare the drain cleaners people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thrift, Roto-Rooter. The figures are in the table below the chart.
View monthly share of search table
| Month | Thrift | Roto-Rooter | Draino | Drano | Mr Muscle | Liquid-Plumr |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 15.4% | 12.5% | 12.5% | 6.9% | 1.4% |
| Nov 2025 | 53.7% | 16.1% | 10.8% | 10.8% | 7.2% | 1.4% |
| Dec 2025 | 52.5% | 19.2% | 10.6% | 10.6% | 5.8% | 1.4% |
| Jan 2026 | 54.6% | 16.4% | 10.9% | 10.9% | 6% | 1.2% |
| Feb 2026 | 52.5% | 19.2% | 10.6% | 10.6% | 5.8% | 1.4% |
| Mar 2026 | 51.8% | 19% | 10.4% | 10.4% | 7% | 1.4% |
| Apr 2026 | 54.4% | 16.3% | 10.9% | 10.9% | 6% | 1.5% |
| May 2026 | 54.4% | 16.3% | 10.9% | 10.9% | 6% | 1.5% |
| Jun 2026 | 54.5% | 16.4% | 11% | 11% | 6% | 1.2% |
| Jul 2026 | 54.4% | 16.3% | 10.9% | 10.9% | 6% | 1.5% |
| Aug 2026 | 56.9% | 14% | 11.4% | 11.4% | 5.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Roto-Rooter and Thrift comparison changed over the last 12 months?
3 findings
- Thrift was ahead of Roto-Rooter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roto-Rooter’s estimated Share of Search among drain cleaners worldwide moved from 15.4% to 14%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Thrift’s estimated Share of Search among drain cleaners worldwide moved from 51.3% to 56.9%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for drain cleaners worldwide in August 2026?
2 changes
In August 2026, Thrift gained estimated Share of Search among drain cleaners worldwide, from 54.4% to 56.9%.
In August 2026, Roto-Rooter lost estimated Share of Search among drain cleaners worldwide, from 16.3% to 14%.
How each brand is measured
Brandwave collects information about searches that people make online using Roto-Rooter’s and Thrift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roto-Rooter
1 branded search term
- roto rooter
Thrift
1 branded search term
- thrift
Put your own brand in this comparison
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