Brandwave

How popular isHG in search?

In August 2026, there were an estimated 673K branded searches for HG worldwide which held steady over the last 11 months. HG holds 40.8% estimated Share of Search among oven cleaners worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HG40.8%
  2. Zep40.8%
  3. Barkeepers Friend14.9%
  4. Mr Muscle3%
  5. Oven Pride0.33%
  6. Easy-Off0.05%
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Which oven cleaners compete with HG?

HG against oven cleaners worldwide, by month

Share of Search by month for HG, Zep, Barkeepers Friend, Mr Muscle. The figures are in the table below the chart.

View monthly share of search table
MonthHGZepBarkeepers FriendMr MuscleOven PrideEasy-Off
Oct 202546.2%37.8%11.3%4.2%0.45%0.04%
Nov 202546.2%37.8%11.3%4.2%0.45%0.05%
Dec 202546.5%38%11.4%3.4%0.68%0.05%
Jan 202645%36.8%13.4%4%0.66%0.05%
Feb 202646.6%38.1%11.4%3.4%0.37%0.04%
Mar 202645.1%36.9%13.5%4.1%0.44%0.04%
Apr 202642%42%12.5%3.1%0.41%0.04%
May 202642%42%12.5%3.1%0.41%0.04%
Jun 202642%42%12.5%3.1%0.34%0.04%
Jul 202639.2%39.2%17.5%3.5%0.39%0.06%
Aug 202640.8%40.8%14.9%3%0.33%0.05%
Sep 2026——————

  1. 1.HG

    40.8%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  2. 2.Zep

    40.8%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  3. 3.Barkeepers Friend

    14.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.6 points.

  4. 4.Mr Muscle

    3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Oven Pride

    0.33%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Easy-Off

    0.05%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HG and its closest rivals

How has branded search demand for HG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HG worldwide held steady at 673K.
  • Across the 11 months ending August 2026, HG’s estimated Share of Search among oven cleaners worldwide decreased from 46.2% to 40.8%.
  • Across the 11 months ending August 2026, HG’s estimated Share of Search among oven cleaners worldwide peaked at 46.6% in February 2026 and was lowest at 39.2% in July 2026.

How did search popularity change for oven cleaners worldwide in August 2026?

  1. In August 2026, HG gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.

  2. In August 2026, Zep gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.

  3. In August 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners worldwide, from 17.5% to 14.9%.

  4. In August 2026, Mr Muscle lost estimated Share of Search among oven cleaners worldwide, from 3.5% to 3%.

  5. Estimated monthly branded searches for Easy-Off worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

  6. Estimated monthly branded searches for Oven Pride worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does HG compete?

HG is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stainless steel cleaners2nd of 632.3%Show ranking
Oven cleaners1st of 640.8%Shown above
Mould removers1st of 668.4%Show ranking

How is HG measured?

Brandwave collects information about searches that people make online using HG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hg

Do you work for HG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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