Easy-Off vs HG:Which is searched more?
In August 2026, HG had more branded searches than Easy-Off among oven cleaners worldwide. HG was estimated to have 673K branded searches compared to Easy-Off’s 50.4K, and held a 39.7% Share of Search versus Easy-Off’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Easy-Off or HG?
Compare the oven cleaners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HG, Easy-Off. The figures are in the table below the chart.
View monthly share of search table
| Month | HG | Easy-Off |
|---|---|---|
| Oct 2025 | 45.2% | 2.3% |
| Nov 2025 | 45.2% | 2.3% |
| Dec 2025 | 45.6% | 1.9% |
| Jan 2026 | 43.8% | 2.7% |
| Feb 2026 | 45.8% | 1.9% |
| Mar 2026 | 43.9% | 2.7% |
| Apr 2026 | 41.1% | 2.1% |
| May 2026 | 41.1% | 2.1% |
| Jun 2026 | 41% | 2.5% |
| Jul 2026 | 37.9% | 3.5% |
| Aug 2026 | 39.7% | 3% |
| Sep 2026 | — | — |
How has the Easy-Off and HG comparison changed over the last 12 months?
3 findings
- HG was ahead of Easy-Off in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Easy-Off’s estimated Share of Search among oven cleaners worldwide moved from 2.3% to 3%, and its estimated monthly branded searches moved from 33.7K to 50.4K.
- Across the 11 months ending August 2026, HG’s estimated Share of Search among oven cleaners worldwide moved from 45.2% to 39.7%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for oven cleaners worldwide in August 2026?
2 changes
In August 2026, HG gained estimated Share of Search among oven cleaners worldwide, from 37.9% to 39.7%.
In August 2026, Easy-Off lost estimated Share of Search among oven cleaners worldwide, from 3.5% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using Easy-Off’s and HG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.