Oven cleaners:Which brands are most popular in search?
HG and Zep share the highest estimated Share of Search among oven cleaners worldwide, at 40.8% in August 2026. These are worldwide searches for English-language branded terms.
HG40.8%
Zep40.8%
Barkeepers Friend14.9%- Mr Muscle3%
Oven Pride0.33%- Easy-Off0.05%
Follow oven cleaners and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the oven cleaners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HG, Zep, Barkeepers Friend, Mr Muscle. The figures are in the table below the chart.
View monthly share of search table
| Month | HG | Zep | Barkeepers Friend | Mr Muscle | Oven Pride | Easy-Off |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.8% | 11.3% | 4.2% | 0.45% | 0.04% |
| Nov 2025 | 46.2% | 37.8% | 11.3% | 4.2% | 0.45% | 0.05% |
| Dec 2025 | 46.5% | 38% | 11.4% | 3.4% | 0.68% | 0.05% |
| Jan 2026 | 45% | 36.8% | 13.4% | 4% | 0.66% | 0.05% |
| Feb 2026 | 46.6% | 38.1% | 11.4% | 3.4% | 0.37% | 0.04% |
| Mar 2026 | 45.1% | 36.9% | 13.5% | 4.1% | 0.44% | 0.04% |
| Apr 2026 | 42% | 42% | 12.5% | 3.1% | 0.41% | 0.04% |
| May 2026 | 42% | 42% | 12.5% | 3.1% | 0.41% | 0.04% |
| Jun 2026 | 42% | 42% | 12.5% | 3.1% | 0.34% | 0.04% |
| Jul 2026 | 39.2% | 39.2% | 17.5% | 3.5% | 0.39% | 0.06% |
| Aug 2026 | 40.8% | 40.8% | 14.9% | 3% | 0.33% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 673K | +22.4% | +1.6 points | |
| 2, held 2nd | 40.8% | 673K | +22.4% | +1.6 points | |
| 3, held 3rd | 14.9% | 246K | 0% | -2.6 points | |
| 4, held 4th | 3% | 49.5K | 0% | -0.5 points | |
| 5, held 5th | 0.33% | 5.4K | 0% | -0.1 points | |
| 6, held 6th | 0.05% | 880 | 0% | 0 points |
1.
HG40.8%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
2.
Zep40.8%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
14.9%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.6 points.
3%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
0.33%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Easy-Off
0.05%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- HG vs Zep: compare search popularity
- HG vs Barkeepers Friend: compare search popularity
- HG vs Mr Muscle: compare search popularity
- Zep vs Barkeepers Friend: compare search popularity
- Zep vs Mr Muscle: compare search popularity
- Barkeepers Friend vs Mr Muscle: compare search popularity
- Compare any of these brands
Which brand is most popular in search among oven cleaners worldwide?
6 brands
HG and Zep share the highest estimated Share of Search among oven cleaners worldwide, at 40.8% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| HG | 46.2% → 40.8% | 46.6%Feb 2026 | 39.2%Jul 2026 | 1st |
| Zep | 37.8% → 40.8% | 42%Jun 2026 | 36.8%Jan 2026 | 2nd |
| Barkeepers Friend | 11.3% → 14.9% | 17.5%Jul 2026 | 11.3%Nov 2025 | 3rd |
| Mr Muscle | 4.2% → 3% | 4.2%Oct 2025 | 3%Aug 2026 | 4th |
| Oven Pride | 0.45% → 0.33% | 0.68%Dec 2025 | 0.33%Aug 2026 | 5th |
| Easy-Off | 0.04% → 0.05% | 0.06%Jul 2026 | 0.04%Mar 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, HG’s estimated Share of Search among oven cleaners worldwide decreased from 46.2% to 40.8%.
- Across the 11 months ending August 2026, Zep’s estimated Share of Search among oven cleaners worldwide increased from 37.8% to 40.8%.
- Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide increased from 11.3% to 14.9%.
- Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among oven cleaners worldwide decreased from 4.2% to 3%.
- Across the 11 months ending August 2026, HG’s estimated Share of Search among oven cleaners worldwide peaked at 46.6% in February 2026 and was lowest at 39.2% in July 2026.
- Across the 11 months ending August 2026, Zep’s estimated Share of Search among oven cleaners worldwide peaked at 42% in June 2026 and was lowest at 36.8% in January 2026.
- Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide peaked at 17.5% in July 2026 and was lowest at 11.3% in November 2025.
- Across the 11 months ending August 2026, Oven Pride and Easy-Off held steady: their estimated Share of Search among oven cleaners worldwide each moved less than 0.5 percentage points.
How did search popularity change for oven cleaners worldwide in August 2026?
6 changes
In August 2026, HG gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.
In August 2026, Zep gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.
In August 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners worldwide, from 17.5% to 14.9%.
In August 2026, Mr Muscle lost estimated Share of Search among oven cleaners worldwide, from 3.5% to 3%.
Estimated monthly branded searches for Easy-Off worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.
Estimated monthly branded searches for Oven Pride worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.