HG vs Mr Muscle:Which is more popular by branded search?
In August 2026, HG had more branded searches than Mr Muscle among oven cleaners worldwide. HG was estimated to have 673K branded searches compared to Mr Muscle’s 49.5K, and held a 40.8% Share of Search versus Mr Muscle’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HG or Mr Muscle?
Compare the oven cleaners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HG, Mr Muscle. The figures are in the table below the chart.
View monthly share of search table
| Month | HG | Zep | Barkeepers Friend | Mr Muscle | Oven Pride | Easy-Off |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.8% | 11.3% | 4.2% | 0.45% | 0.04% |
| Nov 2025 | 46.2% | 37.8% | 11.3% | 4.2% | 0.45% | 0.05% |
| Dec 2025 | 46.5% | 38% | 11.4% | 3.4% | 0.68% | 0.05% |
| Jan 2026 | 45% | 36.8% | 13.4% | 4% | 0.66% | 0.05% |
| Feb 2026 | 46.6% | 38.1% | 11.4% | 3.4% | 0.37% | 0.04% |
| Mar 2026 | 45.1% | 36.9% | 13.5% | 4.1% | 0.44% | 0.04% |
| Apr 2026 | 42% | 42% | 12.5% | 3.1% | 0.41% | 0.04% |
| May 2026 | 42% | 42% | 12.5% | 3.1% | 0.41% | 0.04% |
| Jun 2026 | 42% | 42% | 12.5% | 3.1% | 0.34% | 0.04% |
| Jul 2026 | 39.2% | 39.2% | 17.5% | 3.5% | 0.39% | 0.06% |
| Aug 2026 | 40.8% | 40.8% | 14.9% | 3% | 0.33% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the HG and Mr Muscle comparison changed over the last 12 months?
3 findings
- HG was ahead of Mr Muscle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HG’s estimated Share of Search among oven cleaners worldwide moved from 46.2% to 40.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among oven cleaners worldwide moved from 4.2% to 3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for oven cleaners worldwide in August 2026?
2 changes
In August 2026, HG gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.
In August 2026, Mr Muscle lost estimated Share of Search among oven cleaners worldwide, from 3.5% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using HG’s and Mr Muscle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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