Brandwave

How popular isBarkeepers Friend in search?

In August 2026, there were an estimated 246K branded searches for Barkeepers Friend worldwide which is up 49.1% over the last 11 months. Barkeepers Friend holds 14.9% estimated Share of Search among oven cleaners worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HG40.8%
  2. Zep40.8%
  3. Barkeepers Friend14.9%
  4. Mr Muscle3%
  5. Oven Pride0.33%
  6. Easy-Off0.05%
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Which oven cleaners compete with Barkeepers Friend?

Barkeepers Friend against oven cleaners worldwide, by month

Share of Search by month for HG, Zep, Barkeepers Friend, Mr Muscle. The figures are in the table below the chart.

View monthly share of search table
MonthHGZepBarkeepers FriendMr MuscleOven PrideEasy-Off
Oct 202546.2%37.8%11.3%4.2%0.45%0.04%
Nov 202546.2%37.8%11.3%4.2%0.45%0.05%
Dec 202546.5%38%11.4%3.4%0.68%0.05%
Jan 202645%36.8%13.4%4%0.66%0.05%
Feb 202646.6%38.1%11.4%3.4%0.37%0.04%
Mar 202645.1%36.9%13.5%4.1%0.44%0.04%
Apr 202642%42%12.5%3.1%0.41%0.04%
May 202642%42%12.5%3.1%0.41%0.04%
Jun 202642%42%12.5%3.1%0.34%0.04%
Jul 202639.2%39.2%17.5%3.5%0.39%0.06%
Aug 202640.8%40.8%14.9%3%0.33%0.05%
Sep 2026——————

  1. 1.HG

    40.8%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  2. 2.Zep

    40.8%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  3. 3.Barkeepers Friend

    14.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.6 points.

  4. 4.Mr Muscle

    3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Oven Pride

    0.33%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Easy-Off

    0.05%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Barkeepers Friend and its closest rivals

How has branded search demand for Barkeepers Friend changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barkeepers Friend worldwide rose from 165K to 246K.
  • Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide increased from 11.3% to 14.9%.
  • Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide peaked at 17.5% in July 2026 and was lowest at 11.3% in November 2025.

How did search popularity change for oven cleaners worldwide in August 2026?

  1. In August 2026, HG gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.

  2. In August 2026, Zep gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.

  3. In August 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners worldwide, from 17.5% to 14.9%.

  4. In August 2026, Mr Muscle lost estimated Share of Search among oven cleaners worldwide, from 3.5% to 3%.

  5. Estimated monthly branded searches for Easy-Off worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

  6. Estimated monthly branded searches for Oven Pride worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Barkeepers Friend compete?

Barkeepers Friend is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stainless steel cleaners4th of 611.8%Show ranking
Oven cleaners3rd of 614.9%Shown above

How is Barkeepers Friend measured?

Brandwave collects information about searches that people make online using Barkeepers Friend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • barkeepers friend

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How the Brand Demand Index is measured

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