Barkeepers Friend vs Easy-Off:Which is more popular by branded search?

Name: Barkeepers Friend vs Easy-Off: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Barkeepers Friend had more branded searches than Easy-Off among oven cleaners worldwide. Barkeepers Friend was estimated to have 246K branded searches compared to Easy-Off’s 880, and held a 14.9% Share of Search versus Easy-Off’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among oven cleaners worldwide in August 2026Which is more popular in search, Barkeepers Friend or Easy-Off?

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Which is more popular in search, Barkeepers Friend or Easy-Off?

Compare the oven cleaners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Barkeepers Friend and Easy-Off among oven cleaners worldwide, by month

Month	HG	Zep	Barkeepers Friend	Mr Muscle	Oven Pride	Easy-Off
Oct 2025	46.2%	37.8%	11.3%	4.2%	0.45%	0.04%
Nov 2025	46.2%	37.8%	11.3%	4.2%	0.45%	0.05%
Dec 2025	46.5%	38%	11.4%	3.4%	0.68%	0.05%
Jan 2026	45%	36.8%	13.4%	4%	0.66%	0.05%
Feb 2026	46.6%	38.1%	11.4%	3.4%	0.37%	0.04%
Mar 2026	45.1%	36.9%	13.5%	4.1%	0.44%	0.04%
Apr 2026	42%	42%	12.5%	3.1%	0.41%	0.04%
May 2026	42%	42%	12.5%	3.1%	0.41%	0.04%
Jun 2026	42%	42%	12.5%	3.1%	0.34%	0.04%
Jul 2026	39.2%	39.2%	17.5%	3.5%	0.39%	0.06%
Aug 2026	40.8%	40.8%	14.9%	3%	0.33%	0.05%
Sep 2026	—	—	—	—	—	—

How has the Barkeepers Friend and Easy-Off comparison changed over the last 12 months?

3 findings

Barkeepers Friend was ahead of Easy-Off in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide moved from 11.3% to 14.9%, and its estimated monthly branded searches moved from 165K to 246K.
Across the 11 months ending August 2026, Easy-Off’s estimated Share of Search among oven cleaners worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 590 to 880.

How did search popularity change for oven cleaners worldwide in August 2026?

2 changes

In August 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners worldwide, from 17.5% to 14.9%.
Estimated monthly branded searches for Easy-Off worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Barkeepers Friend’s and Easy-Off’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.