Barkeepers Friend vs HG:Which is more popular by branded search?
In August 2026, HG had more branded searches than Barkeepers Friend among oven cleaners worldwide. HG was estimated to have 673K branded searches compared to Barkeepers Friend’s 246K, and held a 40.8% Share of Search versus Barkeepers Friend’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barkeepers Friend or HG?
Compare the oven cleaners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HG, Barkeepers Friend. The figures are in the table below the chart.
View monthly share of search table
| Month | HG | Zep | Barkeepers Friend | Mr Muscle | Oven Pride | Easy-Off |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.8% | 11.3% | 4.2% | 0.45% | 0.04% |
| Nov 2025 | 46.2% | 37.8% | 11.3% | 4.2% | 0.45% | 0.05% |
| Dec 2025 | 46.5% | 38% | 11.4% | 3.4% | 0.68% | 0.05% |
| Jan 2026 | 45% | 36.8% | 13.4% | 4% | 0.66% | 0.05% |
| Feb 2026 | 46.6% | 38.1% | 11.4% | 3.4% | 0.37% | 0.04% |
| Mar 2026 | 45.1% | 36.9% | 13.5% | 4.1% | 0.44% | 0.04% |
| Apr 2026 | 42% | 42% | 12.5% | 3.1% | 0.41% | 0.04% |
| May 2026 | 42% | 42% | 12.5% | 3.1% | 0.41% | 0.04% |
| Jun 2026 | 42% | 42% | 12.5% | 3.1% | 0.34% | 0.04% |
| Jul 2026 | 39.2% | 39.2% | 17.5% | 3.5% | 0.39% | 0.06% |
| Aug 2026 | 40.8% | 40.8% | 14.9% | 3% | 0.33% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Barkeepers Friend and HG comparison changed over the last 12 months?
3 findings
- HG was ahead of Barkeepers Friend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide moved from 11.3% to 14.9%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 11 months ending August 2026, HG’s estimated Share of Search among oven cleaners worldwide moved from 46.2% to 40.8%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for oven cleaners worldwide in August 2026?
2 changes
In August 2026, HG gained estimated Share of Search among oven cleaners worldwide, from 39.2% to 40.8%.
In August 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners worldwide, from 17.5% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Barkeepers Friend’s and HG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barkeepers Friend
1 branded search term
- barkeepers friend
HG
1 branded search term
- hg
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.