Easy-Off vs Mr Muscle:Which is more popular by branded search?
In August 2026, Mr Muscle had more branded searches than Easy-Off among oven cleaners worldwide. Mr Muscle was estimated to have 49.5K branded searches compared to Easy-Off’s 880, and held a 3% Share of Search versus Easy-Off’s 0.05%. These are worldwide searches for English-language branded terms.
Follow Easy-Off vs Mr Muscle and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Easy-Off or Mr Muscle?
Compare the oven cleaners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mr Muscle, Easy-Off. The figures are in the table below the chart.
View monthly share of search table
| Month | HG | Zep | Barkeepers Friend | Mr Muscle | Oven Pride | Easy-Off |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.8% | 11.3% | 4.2% | 0.45% | 0.04% |
| Nov 2025 | 46.2% | 37.8% | 11.3% | 4.2% | 0.45% | 0.05% |
| Dec 2025 | 46.5% | 38% | 11.4% | 3.4% | 0.68% | 0.05% |
| Jan 2026 | 45% | 36.8% | 13.4% | 4% | 0.66% | 0.05% |
| Feb 2026 | 46.6% | 38.1% | 11.4% | 3.4% | 0.37% | 0.04% |
| Mar 2026 | 45.1% | 36.9% | 13.5% | 4.1% | 0.44% | 0.04% |
| Apr 2026 | 42% | 42% | 12.5% | 3.1% | 0.41% | 0.04% |
| May 2026 | 42% | 42% | 12.5% | 3.1% | 0.41% | 0.04% |
| Jun 2026 | 42% | 42% | 12.5% | 3.1% | 0.34% | 0.04% |
| Jul 2026 | 39.2% | 39.2% | 17.5% | 3.5% | 0.39% | 0.06% |
| Aug 2026 | 40.8% | 40.8% | 14.9% | 3% | 0.33% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Easy-Off and Mr Muscle comparison changed over the last 12 months?
3 findings
- Mr Muscle was ahead of Easy-Off in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Easy-Off’s estimated Share of Search among oven cleaners worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 590 to 880.
- Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among oven cleaners worldwide moved from 4.2% to 3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for oven cleaners worldwide in August 2026?
2 changes
In August 2026, Mr Muscle lost estimated Share of Search among oven cleaners worldwide, from 3.5% to 3%.
Estimated monthly branded searches for Easy-Off worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Easy-Off’s and Mr Muscle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.