Brandwave

How popular isLush in search?

In September 2026, there were an estimated 1.5M branded searches for Lush worldwide which is down 18% over the last 12 months. Lush holds 19.2% estimated Share of Search among bath bombs worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bath & Body Works80%
  2. Lush19.2%
  3. Life of Luxury0.63%
  4. Rose Beauty0.15%
  5. Bomb Cosmetics0.06%
  6. Mio<0.01%
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Where does Lush compete?

Lush is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bath bombs2nd of 619.2%Shown below
Bath, body and cosmetics stores1st of 436.6%Show ranking
Shampoo bar brands1st of 672.5%Show ranking
Conditioner bar brands1st of 473.2%Show ranking

Which bath bombs compete with Lush?

Lush against bath bombs worldwide, by month

Share of Search by month for Bath & Body Works, Lush. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksLushLife of LuxuryRose BeautyBomb CosmeticsMio
Oct 202576.6%22.4%0.74%0.12%0.1%<0.01%
Nov 202580.2%19.4%0.35%0.07%0.07%<0.01%
Dec 202580.2%19.3%0.35%0.06%0.06%<0.01%
Jan 202672.8%26.1%0.86%0.14%0.09%<0.01%
Feb 202679.8%19%0.94%0.15%0.08%<0.01%
Mar 202676.4%22.4%0.9%0.18%0.08%<0.01%
Apr 202679.8%19%0.94%0.15%0.08%<0.01%
May 202679.7%18.9%1.1%0.19%0.07%<0.01%
Jun 202682.8%16.2%0.8%0.16%0.05%<0.01%
Jul 202680%19%0.77%0.19%0.06%<0.01%
Aug 202683%16.2%0.66%0.16%0.05%<0.01%
Sep 202680%19.2%0.63%0.15%0.06%<0.01%

  1. 1.Bath & Body Works

    80%

    Held 1st. 6.3M estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Lush

    19.2%

    Held 2nd. 1.5M estimated branded searches, +23% vs prior month. Share +3 points.

  3. 3.Life of Luxury

    0.63%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rose Beauty

    0.15%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bomb Cosmetics

    0.06%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Mio

    <0.01%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lush and its closest rivals

Every comparison with Lush

How has branded search demand for Lush changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lush worldwide fell from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Lush’s estimated Share of Search among bath bombs worldwide decreased from 22.4% to 19.2%.
  • Across the 12 months ending September 2026, Lush’s estimated Share of Search among bath bombs worldwide peaked at 26.1% in January 2026 and was lowest at 16.2% in June 2026.

How did search popularity change for bath bombs worldwide in September 2026?

  1. In September 2026, Lush gained estimated Share of Search among bath bombs worldwide, from 16.2% to 19.2%.

  2. In September 2026, Bath & Body Works lost estimated Share of Search among bath bombs worldwide, from 83% to 80%.

  3. Estimated monthly branded searches for Rose Beauty worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Bomb Cosmetics worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Mio worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

  6. Estimated monthly branded searches for Life of Luxury worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How is Lush measured?

Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lush

Do you work for Lush? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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