Brandwave

Life of Luxury vs Lush:Which is searched more?

In August 2026, Lush had more branded searches than Life of Luxury among bath bombs worldwide. Lush was estimated to have 1.2M branded searches compared to Life of Luxury’s 49.5K, and held a 16.2% Share of Search versus Life of Luxury’s 0.66%. These are worldwide searches for English-language branded terms.

Share of Search among bath bombs worldwide in August 2026Which is more popular in search, Life of Luxury or Lush?
Life of Luxury0.66%49.5K searches
vs
Lush16.2%1.2M searches

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Which is more popular in search, Life of Luxury or Lush?

Compare the bath bombs shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Life of Luxury and Lush among bath bombs worldwide, by month

Share of Search by month for Lush, Life of Luxury. The figures are in the table below the chart.

View monthly share of search table
MonthLushLife of Luxury
Oct 202522.4%0.74%
Nov 202519.4%0.35%
Dec 202519.3%0.35%
Jan 202626.1%0.86%
Feb 202619%0.94%
Mar 202622.4%0.9%
Apr 202619%0.94%
May 202618.9%1.1%
Jun 202616.2%0.8%
Jul 202619%0.77%
Aug 202616.2%0.66%
Sep 2026——

How has the Life of Luxury and Lush comparison changed over the last 12 months?

  • Lush was ahead of Life of Luxury in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Life of Luxury’s estimated Share of Search among bath bombs worldwide moved from 0.74% to 0.66%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath bombs worldwide moved from 22.4% to 16.2%, and its estimated monthly branded searches moved from 1.8M to 1.2M.

How did search popularity change for bath bombs worldwide in August 2026?

  1. In August 2026, Lush lost estimated Share of Search among bath bombs worldwide, from 19% to 16.2%.

  2. Estimated monthly branded searches for Life of Luxury worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Life of Luxury’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Life of Luxury

2 branded search terms

  • life of luxury
  • life of luxury bombs

Lush

1 branded search term

  • lush

How the Brand Demand Index is measured

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