Brandwave

How popular isLiebherr in search?

In September 2026, there were an estimated 246K branded searches for Liebherr worldwide which is down 18.3% over the last 12 months. Liebherr holds 11.5% estimated Share of Search among fridge freezer brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hisense31.4%
  2. Beko21%
  3. LG18%
  4. Haier17.2%
  5. Liebherr11.5%
  6. Bosch1%
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Where does Liebherr compete?

Liebherr is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge freezer brands5th of 611.5%Shown below
Wine fridges2nd of 640%Show ranking
Mining truck brands1st of 368.6%Show ranking
Digger brands1st of 576.1%Show ranking

Which fridge freezer brands compete with Liebherr?

Liebherr against fridge freezer brands worldwide, by month

Share of Search by month for Hisense, Beko, LG, Haier, Liebherr. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseBekoLGHaierLiebherrBosch
Oct 202531.4%21%18%17.2%11.5%0.85%
Nov 202536.8%20.2%14.5%16.6%11.1%0.82%
Dec 202531.9%21.3%15.1%21.3%9.5%0.7%
Jan 202631.5%21%18.1%17.2%11.5%0.69%
Feb 202630.3%20.2%21.2%16.5%11.1%0.67%
Mar 202627.3%18.3%23.2%18.3%12.2%0.73%
Apr 202628.3%18.9%16.4%23.1%12.7%0.62%
May 202633.2%18.2%15.8%22.2%9.9%0.73%
Jun 202635.5%19.5%13.9%19.5%10.7%0.79%
Jul 202632.4%21.7%15.4%17.7%11.9%0.88%
Aug 202630.2%20.2%21.2%16.5%11%0.99%
Sep 202631.4%21%18%17.2%11.5%1%

  1. 1.Hisense

    31.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Beko

    21%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.LG

    18%

    Moved from 2nd to 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  4. 4.Haier

    17.2%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Liebherr

    11.5%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Bosch

    1%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Liebherr and its closest rivals

Every comparison with Liebherr

How has branded search demand for Liebherr changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Liebherr worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among fridge freezer brands worldwide peaked at 12.7% in April 2026 and was lowest at 9.5% in December 2025.

How did search popularity change for fridge freezer brands worldwide in September 2026?

  1. In September 2026, Beko overtook LG to rank 2nd among fridge freezer brands worldwide, with 21% estimated Share of Search.

  2. In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 30.2% to 31.4%.

  3. In September 2026, Haier gained estimated Share of Search among fridge freezer brands worldwide, from 16.5% to 17.2%.

  4. In September 2026, LG lost estimated Share of Search among fridge freezer brands worldwide, from 21.2% to 18%.

  5. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How is Liebherr measured?

Brandwave collects information about searches that people make online using Liebherr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • liebherr

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How the Brand Demand Index is measured

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