How popular isKnauf Insulation in search?
In August 2026, there were an estimated 35.5K branded searches for Knauf Insulation worldwide which is down 17.2% over the last 11 months. Knauf Insulation holds 30.8% estimated Share of Search among insulation brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kingspan64.2%
Knauf Insulation30.8%
Pink Batts3.1%
Bradford Insulation1.4%- Autex0.51%
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Which insulation brands compete with Knauf Insulation?
Share of Search by month for Kingspan, Knauf Insulation, Pink Batts. The figures are in the table below the chart.
View monthly share of search table
| Month | Kingspan | Knauf Insulation | Pink Batts | Bradford Insulation | Autex |
|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 30.8% | 2.1% | 1.7% | 0.28% |
| Nov 2025 | 60.7% | 35.2% | 2.4% | 1.6% | 0.21% |
| Dec 2025 | 60.9% | 35.2% | 2.4% | 1.3% | 0.21% |
| Jan 2026 | 61.1% | 35.4% | 2% | 1.3% | 0.17% |
| Feb 2026 | 61.1% | 35.4% | 2% | 1.3% | 0.21% |
| Mar 2026 | 65.4% | 31% | 2.1% | 1.2% | 0.35% |
| Apr 2026 | 60.8% | 35.3% | 2.4% | 1.1% | 0.48% |
| May 2026 | 64.2% | 30.8% | 3.1% | 1.4% | 0.51% |
| Jun 2026 | 64.5% | 30.9% | 3.1% | 1.1% | 0.34% |
| Jul 2026 | 59.6% | 34.9% | 3.5% | 1.6% | 0.38% |
| Aug 2026 | 64.2% | 30.8% | 3.1% | 1.4% | 0.51% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 74K | +22.3% | +4.6 points | |
| 2, held 2nd | 30.8% | 35.5K | 0% | -4.2 points | |
| 3, held 3rd | 3.1% | 3.6K | 0% | -0.4 points | |
| 4, held 4th | 1.4% | 1.6K | 0% | -0.2 points | |
| 5, held 5th | 0.51% | 590 | +51.3% | +0.1 points |
1.
Kingspan64.2%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.6 points.
30.8%
Held 2nd. 35.5K estimated branded searches, 0% vs prior month. Share -4.2 points.
3.1%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
1.4%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Autex
0.51%
Held 5th. 590 estimated branded searches, +51.3% vs prior month. Share +0.1 points.
Compare search popularity between Knauf Insulation and its closest rivals
How has branded search demand for Knauf Insulation changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Knauf Insulation worldwide fell from 42.9K to 35.5K.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands worldwide peaked at 35.4% in January 2026 and was lowest at 30.8% in May 2026.
How did search popularity change for insulation brands worldwide in August 2026?
5 changes
In August 2026, Kingspan gained estimated Share of Search among insulation brands worldwide, from 59.6% to 64.2%.
In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands worldwide, from 34.9% to 30.8%.
Estimated monthly branded searches for Autex worldwide rose 51.3% over 11 measured months, from 390 to 590 in August 2026.
Estimated monthly branded searches for Pink Batts worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
Estimated monthly branded searches for Bradford Insulation worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
Where does Knauf Insulation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Plasterboard brands | 3rd of 5 | 9.7% | Show ranking |
| Insulation brands | 2nd of 5 | 30.8% | Shown above |
How is Knauf Insulation measured?
Brandwave collects information about searches that people make online using Knauf Insulation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- earthwool
- knauf insulation
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Is Knauf Insulation your brand?
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