Brandwave

Plasterboard brands:Which brands are most popular in search?

In August 2026, CSR was the most searched among plasterboard brands worldwide, with an estimated 246K branded searches and 74.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CSR74.3%
  2. James Hardie14.9%
  3. Boral10%
  4. Knauf Insulation0.72%
  5. GIB0.06%

Follow plasterboard brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the plasterboard brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among plasterboard brands worldwide, by month

Share of Search by month for CSR, James Hardie, Boral. The figures are in the table below the chart.

View monthly share of search table
MonthCSRJames HardieBoralKnauf InsulationGIB
Oct 202575.8%15.2%8.3%0.6%0.07%
Nov 202577.9%12.8%8.6%0.62%0.05%
Dec 202581.5%9%9%0.51%0.06%
Jan 202679.8%10.7%8.8%0.64%0.06%
Feb 202674.3%14.9%10%0.72%0.06%
Mar 202675.8%15.2%8.3%0.6%0.05%
Apr 202677.9%12.8%8.6%0.62%0.05%
May 202674.3%14.9%10%0.72%0.06%
Jun 202671.9%17.7%9.7%0.7%0.06%
Jul 202674.3%14.9%10%0.72%0.06%
Aug 202674.3%14.9%10%0.72%0.06%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.CSR

    74.3%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.James Hardie

    14.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Boral

    10%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Knauf Insulation

    0.72%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.GIB

    0.06%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among plasterboard brands worldwide?

In August 2026, CSR was the most searched among plasterboard brands worldwide, with an estimated 246K branded searches and 74.3% estimated Share of Search within this set. James Hardie is in 2nd place, 59.3 percentage points behind at 14.9% Share of Search.

Global plasterboard brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CSR75.8% → 74.3%81.5%Dec 202571.9%Jun 20261st
James Hardie15.2% → 14.9%17.7%Jun 20269%Dec 20252nd
Boral8.3% → 10%10%Feb 20268.3%Oct 20253rd
Knauf Insulation0.6% → 0.72%0.72%Feb 20260.51%Dec 20254th
GIB0.07% → 0.06%0.07%Oct 20250.05%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, CSR’s estimated Share of Search among plasterboard brands worldwide decreased from 75.8% to 74.3%.
  • Across the 11 months ending August 2026, Boral’s estimated Share of Search among plasterboard brands worldwide increased from 8.3% to 10%.
  • Across the 11 months ending August 2026, CSR’s estimated Share of Search among plasterboard brands worldwide peaked at 81.5% in December 2025 and was lowest at 71.9% in June 2026.
  • Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among plasterboard brands worldwide peaked at 17.7% in June 2026 and was lowest at 9% in December 2025.
  • Across the 11 months ending August 2026, Boral’s estimated Share of Search among plasterboard brands worldwide peaked at 10% in February 2026 and was lowest at 8.3% in October 2025.
  • Across the 11 months ending August 2026, James Hardie, Knauf Insulation and GIB held steady: their estimated Share of Search among plasterboard brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for plasterboard brands worldwide in August 2026?

  1. Estimated monthly branded searches for GIB worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

  2. Estimated monthly branded searches for CSR worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  3. Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free