CSR vs James Hardie:Which is more popular by branded search?
In August 2026, CSR had more branded searches than James Hardie among plasterboard brands worldwide. CSR was estimated to have 246K branded searches compared to James Hardie’s 49.5K, and held a 74.3% Share of Search versus James Hardie’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CSR or James Hardie?
Compare the plasterboard brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CSR, James Hardie. The figures are in the table below the chart.
View monthly share of search table
| Month | CSR | James Hardie | Boral | Knauf Insulation | GIB |
|---|---|---|---|---|---|
| Oct 2025 | 75.8% | 15.2% | 8.3% | 0.6% | 0.07% |
| Nov 2025 | 77.9% | 12.8% | 8.6% | 0.62% | 0.05% |
| Dec 2025 | 81.5% | 9% | 9% | 0.51% | 0.06% |
| Jan 2026 | 79.8% | 10.7% | 8.8% | 0.64% | 0.06% |
| Feb 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Mar 2026 | 75.8% | 15.2% | 8.3% | 0.6% | 0.05% |
| Apr 2026 | 77.9% | 12.8% | 8.6% | 0.62% | 0.05% |
| May 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Jun 2026 | 71.9% | 17.7% | 9.7% | 0.7% | 0.06% |
| Jul 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Aug 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the CSR and James Hardie comparison changed over the last 12 months?
3 findings
- CSR was ahead of James Hardie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CSR’s estimated Share of Search among plasterboard brands worldwide moved from 75.8% to 74.3%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among plasterboard brands worldwide moved from 15.2% to 14.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for plasterboard brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for CSR worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CSR’s and James Hardie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CSR
1 branded search term
- csr
James Hardie
1 branded search term
- james hardie
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.