How popular isJames Hardie in search?
In August 2026, there were an estimated 49.5K branded searches for James Hardie worldwide which is down 18.2% over the last 11 months. James Hardie holds 14.9% estimated Share of Search among plasterboard brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
CSR74.3%
James Hardie14.9%
Boral10%
Knauf Insulation0.72%
GIB0.06%
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Which plasterboard brands compete with James Hardie?
Share of Search by month for CSR, James Hardie, Boral. The figures are in the table below the chart.
View monthly share of search table
| Month | CSR | James Hardie | Boral | Knauf Insulation | GIB |
|---|---|---|---|---|---|
| Oct 2025 | 75.8% | 15.2% | 8.3% | 0.6% | 0.07% |
| Nov 2025 | 77.9% | 12.8% | 8.6% | 0.62% | 0.05% |
| Dec 2025 | 81.5% | 9% | 9% | 0.51% | 0.06% |
| Jan 2026 | 79.8% | 10.7% | 8.8% | 0.64% | 0.06% |
| Feb 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Mar 2026 | 75.8% | 15.2% | 8.3% | 0.6% | 0.05% |
| Apr 2026 | 77.9% | 12.8% | 8.6% | 0.62% | 0.05% |
| May 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Jun 2026 | 71.9% | 17.7% | 9.7% | 0.7% | 0.06% |
| Jul 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Aug 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.3% | 246K | 0% | 0 points | |
| 2, held 2nd | 14.9% | 49.5K | 0% | 0 points | |
| 3, held 3rd | 10% | 33.1K | 0% | 0 points | |
| 4, held 4th | 0.72% | 2.4K | 0% | 0 points | |
| 5, held 5th | 0.06% | 210 | 0% | 0 points |
1.
74.3%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.
14.9%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Boral10%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.72%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
GIB0.06%
Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between James Hardie and its closest rivals
How has branded search demand for James Hardie changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for James Hardie worldwide fell from 60.5K to 49.5K.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among plasterboard brands worldwide peaked at 17.7% in June 2026 and was lowest at 9% in December 2025.
How did search popularity change for plasterboard brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for GIB worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
Estimated monthly branded searches for CSR worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How is James Hardie measured?
Brandwave collects information about searches that people make online using James Hardie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- james hardie
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Is James Hardie your brand?
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