James Hardie vs Knauf Insulation:Which is searched more?
In August 2026, James Hardie had more branded searches than Knauf Insulation among plasterboard brands worldwide. James Hardie was estimated to have 49.5K branded searches compared to Knauf Insulation’s 35.5K, and held a 13.6% Share of Search versus Knauf Insulation’s 9.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, James Hardie or Knauf Insulation?
Compare the plasterboard brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for James Hardie, Knauf Insulation. The figures are in the table below the chart.
View monthly share of search table
| Month | James Hardie | Knauf Insulation |
|---|---|---|
| Oct 2025 | 13.8% | 9.8% |
| Nov 2025 | 11.6% | 10.1% |
| Dec 2025 | 8.2% | 8.7% |
| Jan 2026 | 9.7% | 10.3% |
| Feb 2026 | 13.3% | 11.5% |
| Mar 2026 | 13.8% | 9.8% |
| Apr 2026 | 11.6% | 10.1% |
| May 2026 | 13.6% | 9.7% |
| Jun 2026 | 16.1% | 9.5% |
| Jul 2026 | 13.6% | 9.7% |
| Aug 2026 | 13.6% | 9.7% |
| Sep 2026 | — | — |
How has the James Hardie and Knauf Insulation comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Knauf Insulation took it in December 2025, James Hardie took it in February 2026.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among plasterboard brands worldwide moved from 13.8% to 13.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among plasterboard brands worldwide moved from 9.8% to 9.7%, and its estimated monthly branded searches moved from 42.9K to 35.5K.
How did search popularity change for plasterboard brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Estimated monthly branded searches for Knauf Insulation worldwide fell 17.2% over 11 measured months, from 42.9K to 35.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using James Hardie’s and Knauf Insulation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
James Hardie
1 branded search term
- james hardie
Knauf Insulation
2 branded search terms
- earthwool
- knauf insulation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.