Brandwave

How popular isBoral in search?

In August 2026, there were an estimated 33.1K branded searches for Boral worldwide which held steady over the last 11 months. Boral holds 10% estimated Share of Search among plasterboard brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CSR74.3%
  2. James Hardie14.9%
  3. Boral10%
  4. Knauf Insulation0.72%
  5. GIB0.06%
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Which plasterboard brands compete with Boral?

Boral against plasterboard brands worldwide, by month

Share of Search by month for CSR, James Hardie, Boral. The figures are in the table below the chart.

View monthly share of search table
MonthCSRJames HardieBoralKnauf InsulationGIB
Oct 202575.8%15.2%8.3%0.6%0.07%
Nov 202577.9%12.8%8.6%0.62%0.05%
Dec 202581.5%9%9%0.51%0.06%
Jan 202679.8%10.7%8.8%0.64%0.06%
Feb 202674.3%14.9%10%0.72%0.06%
Mar 202675.8%15.2%8.3%0.6%0.05%
Apr 202677.9%12.8%8.6%0.62%0.05%
May 202674.3%14.9%10%0.72%0.06%
Jun 202671.9%17.7%9.7%0.7%0.06%
Jul 202674.3%14.9%10%0.72%0.06%
Aug 202674.3%14.9%10%0.72%0.06%
Sep 2026—————

  1. 1.CSR

    74.3%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.James Hardie

    14.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Boral

    10%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Knauf Insulation

    0.72%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.GIB

    0.06%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Boral and its closest rivals

How has branded search demand for Boral changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Boral worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Boral’s estimated Share of Search among plasterboard brands worldwide increased from 8.3% to 10%.
  • Across the 11 months ending August 2026, Boral’s estimated Share of Search among plasterboard brands worldwide peaked at 10% in February 2026 and was lowest at 8.3% in October 2025.

How did search popularity change for plasterboard brands worldwide in August 2026?

  1. Estimated monthly branded searches for GIB worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

  2. Estimated monthly branded searches for CSR worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  3. Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Boral compete?

Boral is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Concrete brands3rd of 59.1%Show ranking
Plasterboard brands3rd of 510%Shown above

How is Boral measured?

Brandwave collects information about searches that people make online using Boral’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • boral

Do you work for Boral? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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