Brandwave

How popular isBoral in search?

In August 2026, there were an estimated 33.1K branded searches for Boral worldwide which held steady over the last 11 months. Boral holds 9.1% estimated Share of Search among concrete brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hanson45.1%
  2. Holcim45.1%
  3. Boral9.1%
  4. Allied Concrete0.66%
  5. Firth0.03%
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Which concrete brands compete with Boral?

Boral against concrete brands worldwide, by month

Share of Search by month for Hanson, Holcim, Boral. The figures are in the table below the chart.

View monthly share of search table
MonthHansonHolcimBoralAllied ConcreteFirth
Oct 202540.1%49%9.8%1.1%0.04%
Nov 202539.1%48%11.8%1%0.04%
Dec 202539.2%48.1%11.8%0.86%0.03%
Jan 202635.4%53%10.6%0.93%0.04%
Feb 202635.4%53.1%10.7%0.77%0.03%
Mar 202640.1%49%9.8%1.1%0.03%
Apr 202640.2%49.1%9.8%0.86%0.03%
May 202640.2%49.2%9.9%0.72%0.03%
Jun 202640.2%49.1%9.8%0.86%0.03%
Jul 202645.1%45.1%9.1%0.66%0.03%
Aug 202645.1%45.1%9.1%0.66%0.03%
Sep 2026—————

  1. 1.Hanson

    45.1%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Holcim

    45.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Boral

    9.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Allied Concrete

    0.66%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Firth

    0.03%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Boral and its closest rivals

How has branded search demand for Boral changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Boral worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Boral’s estimated Share of Search among concrete brands worldwide decreased from 9.8% to 9.1%.
  • Across the 11 months ending August 2026, Boral’s estimated Share of Search among concrete brands worldwide peaked at 11.8% in December 2025 and was lowest at 9.1% in July 2026.

How did search popularity change for concrete brands worldwide in August 2026?

  1. Estimated monthly branded searches for Hanson worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

  2. Estimated monthly branded searches for Allied Concrete worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

  3. Estimated monthly branded searches for Firth worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

Where does Boral compete?

Boral is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Concrete brands3rd of 59.1%Shown above
Plasterboard brands4th of 59.1%Show ranking

How is Boral measured?

Brandwave collects information about searches that people make online using Boral’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • boral

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How the Brand Demand Index is measured

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