Boral vs Firth:Which is searched more?
In August 2026, Boral had more branded searches than Firth among concrete brands worldwide. Boral was estimated to have 33.1K branded searches compared to Firth’s 110, and held a 9.1% Share of Search versus Firth’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boral or Firth?
Compare the concrete suppliers builders buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boral, Firth. The figures are in the table below the chart.
View monthly share of search table
| Month | Boral | Firth |
|---|---|---|
| Oct 2025 | 9.8% | 0.04% |
| Nov 2025 | 11.8% | 0.04% |
| Dec 2025 | 11.8% | 0.03% |
| Jan 2026 | 10.6% | 0.04% |
| Feb 2026 | 10.7% | 0.03% |
| Mar 2026 | 9.8% | 0.03% |
| Apr 2026 | 9.8% | 0.03% |
| May 2026 | 9.9% | 0.03% |
| Jun 2026 | 9.8% | 0.03% |
| Jul 2026 | 9.1% | 0.03% |
| Aug 2026 | 9.1% | 0.03% |
| Sep 2026 | — | — |
How has the Boral and Firth comparison changed over the last 12 months?
3 findings
- Boral was ahead of Firth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boral’s estimated Share of Search among concrete brands worldwide moved from 9.8% to 9.1%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Firth’s estimated Share of Search among concrete brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for concrete brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Firth worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boral’s and Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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