Boral vs Knauf Insulation:Which is more popular by branded search?
In August 2026, Boral had more branded searches than Knauf Insulation among plasterboard brands worldwide. Boral was estimated to have 33.1K branded searches compared to Knauf Insulation’s 2.4K, and held a 10% Share of Search versus Knauf Insulation’s 0.72%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boral or Knauf Insulation?
Compare the plasterboard brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boral, Knauf Insulation. The figures are in the table below the chart.
View monthly share of search table
| Month | CSR | James Hardie | Boral | Knauf Insulation | GIB |
|---|---|---|---|---|---|
| Oct 2025 | 75.8% | 15.2% | 8.3% | 0.6% | 0.07% |
| Nov 2025 | 77.9% | 12.8% | 8.6% | 0.62% | 0.05% |
| Dec 2025 | 81.5% | 9% | 9% | 0.51% | 0.06% |
| Jan 2026 | 79.8% | 10.7% | 8.8% | 0.64% | 0.06% |
| Feb 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Mar 2026 | 75.8% | 15.2% | 8.3% | 0.6% | 0.05% |
| Apr 2026 | 77.9% | 12.8% | 8.6% | 0.62% | 0.05% |
| May 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Jun 2026 | 71.9% | 17.7% | 9.7% | 0.7% | 0.06% |
| Jul 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Aug 2026 | 74.3% | 14.9% | 10% | 0.72% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Boral and Knauf Insulation comparison changed over the last 12 months?
3 findings
- Boral was ahead of Knauf Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boral’s estimated Share of Search among plasterboard brands worldwide moved from 8.3% to 10%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among plasterboard brands worldwide moved from 0.6% to 0.72%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for plasterboard brands worldwide in August 2026?
0 changes
Neither Boral nor Knauf Insulation moved beyond provider rounding among plasterboard brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Boral’s and Knauf Insulation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boral
1 branded search term
- boral
Knauf Insulation
1 branded search term
- earthwool
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.