Insulation brands:Which brands are most popular in search?
In August 2026, Kingspan was the most searched among insulation brands worldwide, with an estimated 74K branded searches and 90% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Kingspan90%
Pink Batts4.4%
Knauf Insulation2.9%
Bradford Insulation1.9%- Autex0.72%
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Share of SearchLeaderboard
Compare the insulation brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kingspan, Pink Batts, Knauf Insulation. The figures are in the table below the chart.
View monthly share of search table
| Month | Kingspan | Pink Batts | Knauf Insulation | Bradford Insulation | Autex |
|---|---|---|---|---|---|
| Oct 2025 | 91.8% | 2.9% | 2.4% | 2.4% | 0.4% |
| Nov 2025 | 90.8% | 3.6% | 2.9% | 2.3% | 0.32% |
| Dec 2025 | 91.2% | 3.6% | 2.9% | 2% | 0.32% |
| Jan 2026 | 91.8% | 3% | 3% | 2% | 0.26% |
| Feb 2026 | 91.7% | 3% | 3% | 2% | 0.32% |
| Mar 2026 | 92.5% | 3% | 2.5% | 1.6% | 0.49% |
| Apr 2026 | 91.1% | 3.6% | 3% | 1.6% | 0.73% |
| May 2026 | 90% | 4.4% | 2.9% | 1.9% | 0.72% |
| Jun 2026 | 90.6% | 4.4% | 2.9% | 1.6% | 0.48% |
| Jul 2026 | 88.3% | 5.3% | 3.5% | 2.3% | 0.57% |
| Aug 2026 | 90% | 4.4% | 2.9% | 1.9% | 0.72% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90% | 74K | +22.3% | +1.7 points | |
| 2, held 2nd | 4.4% | 3.6K | 0% | -0.9 points | |
| 3, held 3rd | 2.9% | 2.4K | 0% | -0.6 points | |
| 4, held 4th | 1.9% | 1.6K | 0% | -0.4 points | |
| 5, held 5th | 0.72% | 590 | +51.3% | +0.1 points |
1.
Kingspan90%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.4%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.9%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.6 points.
1.9%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.Autex
0.72%
Held 5th. 590 estimated branded searches, +51.3% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among insulation brands worldwide?
5 brands
In August 2026, Kingspan was the most searched among insulation brands worldwide, with an estimated 74K branded searches and 90% estimated Share of Search within this set. Pink Batts is in 2nd place, 85.7 percentage points behind at 4.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kingspan | 91.8% → 90% | 92.5%Mar 2026 | 88.3%Jul 2026 | 1st |
| Pink Batts | 2.9% → 4.4% | 5.3%Jul 2026 | 2.9%Oct 2025 | 2nd |
| Knauf Insulation | 2.4% → 2.9% | 3.5%Jul 2026 | 2.4%Oct 2025 | 4th → 3rd |
| Bradford Insulation | 2.4% → 1.9% | 2.4%Oct 2025 | 1.6%Jun 2026 | 3rd → 4th |
| Autex | 0.4% → 0.72% | 0.73%Apr 2026 | 0.26%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Kingspan’s estimated Share of Search among insulation brands worldwide decreased from 91.8% to 90%.
- Across the 11 months ending August 2026, Pink Batts’ estimated Share of Search among insulation brands worldwide increased from 2.9% to 4.4%.
- Across the 11 months ending August 2026, Kingspan’s estimated Share of Search among insulation brands worldwide peaked at 92.5% in March 2026 and was lowest at 88.3% in July 2026.
- Across the 11 months ending August 2026, Pink Batts’ estimated Share of Search among insulation brands worldwide peaked at 5.3% in July 2026 and was lowest at 2.9% in October 2025.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands worldwide peaked at 3.5% in July 2026 and was lowest at 2.4% in October 2025.
- Across the 11 months ending August 2026, Knauf Insulation rose from 4th to 3rd among insulation brands worldwide.
- Across the 11 months ending August 2026, Bradford Insulation fell from 3rd to 4th among insulation brands worldwide.
- Across the 11 months ending August 2026, Autex held steady: its estimated Share of Search among insulation brands worldwide moved less than 0.5 percentage points.
How did search popularity change for insulation brands worldwide in August 2026?
5 changes
In August 2026, Kingspan gained estimated Share of Search among insulation brands worldwide, from 88.3% to 90%.
In August 2026, Pink Batts lost estimated Share of Search among insulation brands worldwide, from 5.3% to 4.4%.
In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Autex worldwide rose 51.3% over 11 measured months, from 390 to 590 in August 2026.
Estimated monthly branded searches for Bradford Insulation worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
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