Brandwave

How popular isKingspan in search?

In August 2026, there were an estimated 74K branded searches for Kingspan worldwide which is down 18.2% over the last 11 months. Kingspan holds 90% estimated Share of Search among insulation brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kingspan90%
  2. Pink Batts4.4%
  3. Knauf Insulation2.9%
  4. Bradford Insulation1.9%
  5. Autex0.72%
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Which insulation brands compete with Kingspan?

Kingspan against insulation brands worldwide, by month

Share of Search by month for Kingspan, Pink Batts, Knauf Insulation. The figures are in the table below the chart.

View monthly share of search table
MonthKingspanPink BattsKnauf InsulationBradford InsulationAutex
Oct 202591.8%2.9%2.4%2.4%0.4%
Nov 202590.8%3.6%2.9%2.3%0.32%
Dec 202591.2%3.6%2.9%2%0.32%
Jan 202691.8%3%3%2%0.26%
Feb 202691.7%3%3%2%0.32%
Mar 202692.5%3%2.5%1.6%0.49%
Apr 202691.1%3.6%3%1.6%0.73%
May 202690%4.4%2.9%1.9%0.72%
Jun 202690.6%4.4%2.9%1.6%0.48%
Jul 202688.3%5.3%3.5%2.3%0.57%
Aug 202690%4.4%2.9%1.9%0.72%
Sep 2026—————

  1. 1.Kingspan

    90%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  2. 2.Pink Batts

    4.4%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Knauf Insulation

    2.9%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Bradford Insulation

    1.9%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Autex

    0.72%

    Held 5th. 590 estimated branded searches, +51.3% vs prior month. Share +0.1 points.

Compare search popularity between Kingspan and its closest rivals

How has branded search demand for Kingspan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kingspan worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Kingspan’s estimated Share of Search among insulation brands worldwide decreased from 91.8% to 90%.
  • Across the 11 months ending August 2026, Kingspan’s estimated Share of Search among insulation brands worldwide peaked at 92.5% in March 2026 and was lowest at 88.3% in July 2026.

How did search popularity change for insulation brands worldwide in August 2026?

  1. In August 2026, Kingspan gained estimated Share of Search among insulation brands worldwide, from 88.3% to 90%.

  2. In August 2026, Pink Batts lost estimated Share of Search among insulation brands worldwide, from 5.3% to 4.4%.

  3. In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands worldwide, from 3.5% to 2.9%.

  4. Estimated monthly branded searches for Autex worldwide rose 51.3% over 11 measured months, from 390 to 590 in August 2026.

  5. Estimated monthly branded searches for Bradford Insulation worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

Where does Kingspan compete?

Kingspan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water tank brands1st of 553.5%Show ranking
Insulation brands1st of 590%Shown above

How is Kingspan measured?

Brandwave collects information about searches that people make online using Kingspan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kingspan

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How the Brand Demand Index is measured

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