Bradford Insulation vs Kingspan:Which is more popular by branded search?
In August 2026, Kingspan had more branded searches than Bradford Insulation among insulation brands worldwide. Kingspan was estimated to have 74K branded searches compared to Bradford Insulation’s 1.6K, and held a 90% Share of Search versus Bradford Insulation’s 1.9%. These are worldwide searches for English-language branded terms.
Follow Bradford Insulation vs Kingspan and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bradford Insulation or Kingspan?
Compare the insulation brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kingspan, Bradford Insulation. The figures are in the table below the chart.
View monthly share of search table
| Month | Kingspan | Pink Batts | Knauf Insulation | Bradford Insulation | Autex |
|---|---|---|---|---|---|
| Oct 2025 | 91.8% | 2.9% | 2.4% | 2.4% | 0.4% |
| Nov 2025 | 90.8% | 3.6% | 2.9% | 2.3% | 0.32% |
| Dec 2025 | 91.2% | 3.6% | 2.9% | 2% | 0.32% |
| Jan 2026 | 91.8% | 3% | 3% | 2% | 0.26% |
| Feb 2026 | 91.7% | 3% | 3% | 2% | 0.32% |
| Mar 2026 | 92.5% | 3% | 2.5% | 1.6% | 0.49% |
| Apr 2026 | 91.1% | 3.6% | 3% | 1.6% | 0.73% |
| May 2026 | 90% | 4.4% | 2.9% | 1.9% | 0.72% |
| Jun 2026 | 90.6% | 4.4% | 2.9% | 1.6% | 0.48% |
| Jul 2026 | 88.3% | 5.3% | 3.5% | 2.3% | 0.57% |
| Aug 2026 | 90% | 4.4% | 2.9% | 1.9% | 0.72% |
| Sep 2026 | — | — | — | — | — |
How has the Bradford Insulation and Kingspan comparison changed over the last 12 months?
3 findings
- Kingspan was ahead of Bradford Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands worldwide moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 11 months ending August 2026, Kingspan’s estimated Share of Search among insulation brands worldwide moved from 91.8% to 90%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for insulation brands worldwide in August 2026?
2 changes
In August 2026, Kingspan gained estimated Share of Search among insulation brands worldwide, from 88.3% to 90%.
Estimated monthly branded searches for Bradford Insulation worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bradford Insulation’s and Kingspan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bradford Insulation
1 branded search term
- bradford insulation
Kingspan
1 branded search term
- kingspan
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.