Kingspan vs Knauf Insulation:Which is more popular by branded search?
In August 2026, Kingspan had more branded searches than Knauf Insulation among insulation brands worldwide. Kingspan was estimated to have 74K branded searches compared to Knauf Insulation’s 2.4K, and held a 90% Share of Search versus Knauf Insulation’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kingspan or Knauf Insulation?
Compare the insulation brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kingspan, Knauf Insulation. The figures are in the table below the chart.
View monthly share of search table
| Month | Kingspan | Pink Batts | Knauf Insulation | Bradford Insulation | Autex |
|---|---|---|---|---|---|
| Oct 2025 | 91.8% | 2.9% | 2.4% | 2.4% | 0.4% |
| Nov 2025 | 90.8% | 3.6% | 2.9% | 2.3% | 0.32% |
| Dec 2025 | 91.2% | 3.6% | 2.9% | 2% | 0.32% |
| Jan 2026 | 91.8% | 3% | 3% | 2% | 0.26% |
| Feb 2026 | 91.7% | 3% | 3% | 2% | 0.32% |
| Mar 2026 | 92.5% | 3% | 2.5% | 1.6% | 0.49% |
| Apr 2026 | 91.1% | 3.6% | 3% | 1.6% | 0.73% |
| May 2026 | 90% | 4.4% | 2.9% | 1.9% | 0.72% |
| Jun 2026 | 90.6% | 4.4% | 2.9% | 1.6% | 0.48% |
| Jul 2026 | 88.3% | 5.3% | 3.5% | 2.3% | 0.57% |
| Aug 2026 | 90% | 4.4% | 2.9% | 1.9% | 0.72% |
| Sep 2026 | — | — | — | — | — |
How has the Kingspan and Knauf Insulation comparison changed over the last 12 months?
3 findings
- Kingspan was ahead of Knauf Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kingspan’s estimated Share of Search among insulation brands worldwide moved from 91.8% to 90%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for insulation brands worldwide in August 2026?
2 changes
In August 2026, Kingspan gained estimated Share of Search among insulation brands worldwide, from 88.3% to 90%.
In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands worldwide, from 3.5% to 2.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kingspan’s and Knauf Insulation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kingspan
1 branded search term
- kingspan
Knauf Insulation
1 branded search term
- earthwool
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.