Brandwave

How popular isHug Rug in search?

In August 2026, there were an estimated 12.1K branded searches for Hug Rug worldwide which is down 18.2% over the last 11 months. Hug Rug holds 31.3% estimated Share of Search among welcome mat brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. JVL46.9%
  2. Hug Rug31.3%
  3. Turtle Mat17.1%
  4. Apache Mills4.1%
  5. Muddle Mat0.44%
  6. Dirt Stopper0.1%
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Which welcome mat brands compete with Hug Rug?

Hug Rug against welcome mat brands worldwide, by month

Share of Search by month for JVL, Hug Rug, Turtle Mat, Apache Mills. The figures are in the table below the chart.

View monthly share of search table
MonthJVLHug RugTurtle MatApache MillsMuddle MatDirt Stopper
Oct 202540.7%33.3%22.3%2.9%0.72%0.07%
Nov 202536.4%36.4%24.3%2%0.78%0.04%
Dec 202542.7%34.9%19.1%2.4%0.76%0.07%
Jan 202640.4%33.1%22.1%3.6%0.72%0.07%
Feb 202642.4%34.6%19%3%0.91%0.07%
Mar 202644%36%16.1%3.2%0.63%0.07%
Apr 202652.3%28.5%15.6%3.1%0.4%0.12%
May 202656.9%25.4%13.8%3.3%0.44%0.1%
Jun 202657%25.4%13.9%3.3%0.28%0.1%
Jul 202659.3%21.6%14.4%4.3%0.29%0.13%
Aug 202646.9%31.3%17.1%4.1%0.44%0.1%
Sep 2026——————

  1. 1.JVL

    46.9%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -12.4 points.

  2. 2.Hug Rug

    31.3%

    Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +9.7 points.

  3. 3.Turtle Mat

    17.1%

    Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Apache Mills

    4.1%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Muddle Mat

    0.44%

    Held 5th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.

  6. 6.Dirt Stopper

    0.1%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare search popularity between Hug Rug and its closest rivals

How has branded search demand for Hug Rug changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hug Rug worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide decreased from 33.3% to 31.3%.
  • Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide peaked at 36.4% in November 2025 and was lowest at 21.6% in July 2026.

How did search popularity change for welcome mat brands worldwide in August 2026?

  1. In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 21.6% to 31.3%.

  2. In August 2026, Turtle Mat gained estimated Share of Search among welcome mat brands worldwide, from 14.4% to 17.1%.

  3. In August 2026, JVL lost estimated Share of Search among welcome mat brands worldwide, from 59.3% to 46.9%.

  4. Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  6. Estimated monthly branded searches for Muddle Mat worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

Where does Hug Rug compete?

Hug Rug is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bath mat brands4th of 62.8%Show ranking
Welcome mat brands2nd of 631.3%Shown above

How is Hug Rug measured?

Brandwave collects information about searches that people make online using Hug Rug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hug rug

Do you work for Hug Rug? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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