Brandwave

Dirt Stopper vs Hug Rug:Which is more popular by branded search?

In August 2026, Hug Rug had more branded searches than Dirt Stopper among welcome mat brands worldwide. Hug Rug was estimated to have 12.1K branded searches compared to Dirt Stopper’s 40, and held a 31.3% Share of Search versus Dirt Stopper’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among welcome mat brands worldwide in August 2026Which is more popular in search, Dirt Stopper or Hug Rug?
Dirt Stopper0.1%40 searches
vs
Hug Rug31.3%12.1K searches

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Which is more popular in search, Dirt Stopper or Hug Rug?

Compare the welcome mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dirt Stopper and Hug Rug among welcome mat brands worldwide, by month

Share of Search by month for Hug Rug, Dirt Stopper. The figures are in the table below the chart.

View monthly share of search table
MonthJVLHug RugTurtle MatApache MillsMuddle MatDirt Stopper
Oct 202540.7%33.3%22.3%2.9%0.72%0.07%
Nov 202536.4%36.4%24.3%2%0.78%0.04%
Dec 202542.7%34.9%19.1%2.4%0.76%0.07%
Jan 202640.4%33.1%22.1%3.6%0.72%0.07%
Feb 202642.4%34.6%19%3%0.91%0.07%
Mar 202644%36%16.1%3.2%0.63%0.07%
Apr 202652.3%28.5%15.6%3.1%0.4%0.12%
May 202656.9%25.4%13.8%3.3%0.44%0.1%
Jun 202657%25.4%13.9%3.3%0.28%0.1%
Jul 202659.3%21.6%14.4%4.3%0.29%0.13%
Aug 202646.9%31.3%17.1%4.1%0.44%0.1%
Sep 2026——————

How has the Dirt Stopper and Hug Rug comparison changed over the last 12 months?

  • Hug Rug was ahead of Dirt Stopper in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dirt Stopper’s estimated Share of Search among welcome mat brands worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 30 to 40.
  • Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide moved from 33.3% to 31.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for welcome mat brands worldwide in August 2026?

  1. In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 21.6% to 31.3%.

  2. Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dirt Stopper’s and Hug Rug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dirt Stopper

1 branded search term

  • dirt stopper

Hug Rug

1 branded search term

  • hug rug

How the Brand Demand Index is measured

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