Dirt Stopper vs Hug Rug:Which is more popular by branded search?
In August 2026, Hug Rug had more branded searches than Dirt Stopper among welcome mat brands worldwide. Hug Rug was estimated to have 12.1K branded searches compared to Dirt Stopper’s 40, and held a 31.3% Share of Search versus Dirt Stopper’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dirt Stopper or Hug Rug?
Compare the welcome mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hug Rug, Dirt Stopper. The figures are in the table below the chart.
View monthly share of search table
| Month | JVL | Hug Rug | Turtle Mat | Apache Mills | Muddle Mat | Dirt Stopper |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 33.3% | 22.3% | 2.9% | 0.72% | 0.07% |
| Nov 2025 | 36.4% | 36.4% | 24.3% | 2% | 0.78% | 0.04% |
| Dec 2025 | 42.7% | 34.9% | 19.1% | 2.4% | 0.76% | 0.07% |
| Jan 2026 | 40.4% | 33.1% | 22.1% | 3.6% | 0.72% | 0.07% |
| Feb 2026 | 42.4% | 34.6% | 19% | 3% | 0.91% | 0.07% |
| Mar 2026 | 44% | 36% | 16.1% | 3.2% | 0.63% | 0.07% |
| Apr 2026 | 52.3% | 28.5% | 15.6% | 3.1% | 0.4% | 0.12% |
| May 2026 | 56.9% | 25.4% | 13.8% | 3.3% | 0.44% | 0.1% |
| Jun 2026 | 57% | 25.4% | 13.9% | 3.3% | 0.28% | 0.1% |
| Jul 2026 | 59.3% | 21.6% | 14.4% | 4.3% | 0.29% | 0.13% |
| Aug 2026 | 46.9% | 31.3% | 17.1% | 4.1% | 0.44% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dirt Stopper and Hug Rug comparison changed over the last 12 months?
3 findings
- Hug Rug was ahead of Dirt Stopper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dirt Stopper’s estimated Share of Search among welcome mat brands worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide moved from 33.3% to 31.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for welcome mat brands worldwide in August 2026?
2 changes
In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 21.6% to 31.3%.
Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dirt Stopper’s and Hug Rug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dirt Stopper
1 branded search term
- dirt stopper
Hug Rug
1 branded search term
- hug rug

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.