Brandwave

How popular isJVL in search?

In August 2026, there were an estimated 18.1K branded searches for JVL worldwide which held steady over the last 11 months. JVL holds 40% estimated Share of Search among welcome mat brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. JVL40%
  2. Turtle Mat29.2%
  3. Hug Rug26.8%
  4. Apache Mills3.5%
  5. Muddle Mat0.38%
  6. Dirt Stopper0.09%
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Which welcome mat brands compete with JVL?

JVL against welcome mat brands worldwide, by month

Share of Search by month for JVL, Turtle Mat, Hug Rug, Apache Mills. The figures are in the table below the chart.

View monthly share of search table
MonthJVLTurtle MatHug RugApache MillsMuddle MatDirt Stopper
Oct 202533.3%36.4%27.2%2.4%0.59%0.06%
Nov 202529.3%39.2%29.3%1.6%0.63%0.03%
Dec 202535.9%32.1%29.3%2%0.63%0.06%
Jan 202633.1%36.2%27.1%2.9%0.59%0.05%
Feb 202635.6%31.9%29.1%2.6%0.77%0.06%
Mar 202638%27.7%31%2.7%0.55%0.06%
Apr 202645.3%26.9%24.7%2.7%0.35%0.1%
May 202650%24.3%22.3%2.9%0.38%0.09%
Jun 202650.1%24.4%22.3%2.9%0.25%0.09%
Jul 202651.8%25.2%18.9%3.7%0.26%0.12%
Aug 202640%29.2%26.8%3.5%0.38%0.09%
Sep 2026——————

  1. 1.JVL

    40%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -11.8 points.

  2. 2.Turtle Mat

    29.2%

    Held 2nd. 13.2K estimated branded searches, +22.2% vs prior month. Share +4 points.

  3. 3.Hug Rug

    26.8%

    Held 3rd. 12.1K estimated branded searches, +49.4% vs prior month. Share +7.9 points.

  4. 4.Apache Mills

    3.5%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Muddle Mat

    0.38%

    Held 5th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.

  6. 6.Dirt Stopper

    0.09%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare search popularity between JVL and its closest rivals

How has branded search demand for JVL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JVL worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, JVL’s estimated Share of Search among welcome mat brands worldwide increased from 33.3% to 40%.
  • Across the 11 months ending August 2026, JVL’s estimated Share of Search among welcome mat brands worldwide peaked at 51.8% in July 2026 and was lowest at 29.3% in November 2025.
  • Across the 11 months ending August 2026, JVL rose from 2nd to 1st among welcome mat brands worldwide.

How did search popularity change for welcome mat brands worldwide in August 2026?

  1. In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 18.9% to 26.8%.

  2. In August 2026, Turtle Mat gained estimated Share of Search among welcome mat brands worldwide, from 25.2% to 29.2%.

  3. In August 2026, JVL lost estimated Share of Search among welcome mat brands worldwide, from 51.8% to 40%.

  4. Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  6. Estimated monthly branded searches for Muddle Mat worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

Where does JVL compete?

JVL is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bath mat brands3rd of 64.1%Show ranking
Welcome mat brands1st of 640%Shown above
Door mat brands1st of 681.9%Show ranking

How is JVL measured?

Brandwave collects information about searches that people make online using JVL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jvl

Do you work for JVL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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