Brandwave

How popular isJVL in search?

In August 2026, there were an estimated 18.1K branded searches for JVL worldwide which held steady over the last 11 months. JVL holds 81.9% estimated Share of Search among door mat brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. JVL81.9%
  2. Apache Mills7.2%
  3. Notrax5.9%
  4. Esschert4%
  5. Muddle Mat0.77%
  6. Dirt Stopper0.18%
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Which door mat brands compete with JVL?

JVL against door mat brands worldwide, by month

Share of Search by month for JVL, Apache Mills, Notrax, Esschert. The figures are in the table below the chart.

View monthly share of search table
MonthJVLApache MillsNotraxEsschertMuddle MatDirt Stopper
Oct 202581.4%5.8%7.2%4%1.4%0.13%
Nov 202583.4%4.6%6%4.1%1.8%0.09%
Dec 202584.9%4.7%4.7%4.1%1.5%0.14%
Jan 202681%7.2%5.8%4.5%1.4%0.13%
Feb 202682.3%5.9%5.9%4%1.8%0.14%
Mar 202680.1%5.8%7.1%5.8%1.2%0.13%
Apr 202684.3%4.9%4.9%4.9%0.65%0.19%
May 202684.4%4.9%4.9%4.9%0.65%0.15%
Jun 202685.5%5%5%3.9%0.42%0.15%
Jul 202684.5%6.1%5%3.8%0.42%0.19%
Aug 202681.9%7.2%5.9%4%0.77%0.18%
Sep 2026——————

  1. 1.JVL

    81.9%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.6 points.

  2. 2.Apache Mills

    7.2%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Notrax

    5.9%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Esschert

    4%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share +0.2 points.

  5. 5.Muddle Mat

    0.77%

    Held 5th. 170 estimated branded searches, +54.5% vs prior month. Share +0.4 points.

  6. 6.Dirt Stopper

    0.18%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare search popularity between JVL and its closest rivals

How has branded search demand for JVL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JVL worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, JVL’s estimated Share of Search among door mat brands worldwide increased from 81.4% to 81.9%.
  • Across the 11 months ending August 2026, JVL’s estimated Share of Search among door mat brands worldwide peaked at 85.5% in June 2026 and was lowest at 80.1% in March 2026.

How did search popularity change for door mat brands worldwide in August 2026?

  1. In August 2026, Apache Mills gained estimated Share of Search among door mat brands worldwide, from 6.1% to 7.2%.

  2. In August 2026, Notrax gained estimated Share of Search among door mat brands worldwide, from 5% to 5.9%.

  3. In August 2026, JVL lost estimated Share of Search among door mat brands worldwide, from 84.5% to 81.9%.

  4. Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for Muddle Mat worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

Where does JVL compete?

JVL is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bath mat brands3rd of 64.2%Show ranking
Welcome mat brands1st of 646.9%Show ranking
Door mat brands1st of 681.9%Shown above

How is JVL measured?

Brandwave collects information about searches that people make online using JVL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jvl

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How the Brand Demand Index is measured

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