Brandwave

How popular isGorilla Grip?

In September 2026, people searched for Gorilla Grip by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 31.3% of all global welcome mat brand searches, placing Gorilla Grip first out of eight brands. When we asked both ChatGPT and Google AI Overviews about welcome mat brands, Gorilla Grip appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Gorilla Grip is the most searched of 8 competitors and the second most recommended in AI answers.

  1. Gorilla GripShare of searches 31.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. JVLShare of searches 25.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Hug RugShare of searches 17.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. WaterHogShare of searches 14%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Turtle MatShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top welcome mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gorilla Grip appeared in all four answers. Gorilla Grip is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterHog1st
  2. Gorilla Grip2nd
  3. JVL–
  4. Hug Rug–
  5. Turtle Mat–
  6. Apache Mills–
  7. Muddle Mat–
  8. Dirt Stopper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Grip4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WaterHog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JVL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hug Rug0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Turtle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apache Mills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Muddle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dirt Stopper0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about welcome mat brands

4 answers

  • Asked ChatGPT

    “Which welcome mat brand should I buy?”

    1. 1Gorilla Grip
    2. 2WaterHog

  • Asked ChatGPT

    “What are the best welcome mat brands?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Asked ChatGPT

    “What's the best welcome mat brand for front door?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Searched Google, AI Overview

    “doormat for front door”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best welcome mat”

    1. 1WaterHog
    2. 2Gorilla Grip

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which welcome mat brands compete with Gorilla Grip?

Gorilla Grip against welcome mat brands worldwide, by month

Share of searches by month for Gorilla Grip, JVL, Hug Rug, WaterHog, Turtle Mat, Apache Mills. The figures are in the table below the chart.

View monthly share of searches table
MonthGorilla GripJVLHug RugWaterHogTurtle MatApache MillsMuddle MatDirt Stopper
Oct 202534%22.7%18.6%10.2%12.4%1.6%0.4%0.04%
Nov 202527.1%22.1%22.1%12.1%14.8%1.2%0.48%0.02%
Dec 202529.8%24.3%19.9%13.3%10.9%1.3%0.43%0.04%
Jan 202628.9%23.6%19.3%12.9%12.9%2.1%0.42%0.04%
Feb 202625.6%25.6%20.9%14%11.5%1.8%0.55%0.04%
Mar 202626.2%26.2%21.4%14.3%9.6%1.9%0.38%0.04%
Apr 202625.7%31.5%17.2%14.1%9.4%1.8%0.24%0.07%
May 202627%33.1%14.8%14.8%8.1%1.9%0.25%0.06%
Jun 202635.7%29.2%13%13%7.1%1.7%0.14%0.05%
Jul 202631.9%31.9%11.6%14.2%7.8%2.3%0.16%0.07%
Aug 202630.4%24.8%16.6%16.6%9.1%2.2%0.23%0.05%
Sep 202631.3%25.6%17.1%14%9.3%2.3%0.37%0.1%

  1. 1.Gorilla Grip

    31.3%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.JVL

    25.6%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Hug Rug

    17.1%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.WaterHog

    14%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  5. 5.Turtle Mat

    9.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Apache Mills

    2.3%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Muddle Mat

    0.37%

    Held 7th. 260 estimated branded searches, +52.9% vs prior month. Share +0.1 points.

  8. 8.Dirt Stopper

    0.1%

    Held 8th. 70 estimated branded searches, +75% vs prior month. Share 0 points.

Compare popularity between Gorilla Grip and its closest rivals

Every comparison with Gorilla Grip

13 comparisons

How has branded search demand for Gorilla Grip changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gorilla Grip worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Gorilla Grip’s share of searches among welcome mat brands worldwide decreased from 34% to 31.3%.
  • Across the 12 months ending September 2026, Gorilla Grip’s share of searches among welcome mat brands worldwide peaked at 35.7% in June 2026 and was lowest at 25.6% in February 2026.

How did search popularity change for welcome mat brands worldwide in September 2026?

6 changes

  1. In September 2026, Gorilla Grip gained share of searches among welcome mat brands worldwide, from 30.4% to 31.3%.

  2. In September 2026, JVL gained share of searches among welcome mat brands worldwide, from 24.8% to 25.6%.

  3. In September 2026, WaterHog lost share of searches among welcome mat brands worldwide, from 16.6% to 14%.

  4. Turtle Mat’s share of searches among welcome mat brands worldwide has gained ground for 3 months in a row, from 7.1% to 9.3% in September 2026.

  5. Estimated monthly branded searches for Dirt Stopper worldwide rose 133.3% over 12 measured months, from 30 to 70 in September 2026.

  6. Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are Gorilla Grip’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gorilla Grip’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gorilla grip

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How the Brand Demand Index is measured

Where does Gorilla Grip compete?

Gorilla Grip is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shower mat brands2nd of 60.44%Show ranking
Welcome mat brands1st of 831.3%Shown above
Door mat brands1st of 939.9%Show ranking
Creator with pink hair and a pink jacket

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