Apache Mills vs Gorilla Grip:Which is more popular?
In September 2026, Gorilla Grip had more branded searches than Apache Mills among welcome mat brands worldwide. Gorilla Grip had about 22,200 branded searches, while Apache Mills had 1,600. Gorilla Grip made up 31.3% of all welcome mat brand searches we track, and Apache Mills accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about welcome mat brands, Gorilla Grip appeared in all four answers and Apache Mills in none.
Who do people search for more?
Gorilla Grip, about 14 searches for every 1 for Apache Mills
Who does AI mention more?
Gorilla Grip, mentioned in every answer we collected
Who does AI recommend more?
Gorilla Grip, the only one of the two named
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Top welcome mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gorilla Grip appeared in all four answers. Apache Mills did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gorilla Grip4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- WaterHog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JVL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hug Rug0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Turtle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Apache Mills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Muddle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dirt Stopper0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about welcome mat brands
4 answers
Asked ChatGPT
“Which welcome mat brand should I buy?”
Asked ChatGPT
“What are the best welcome mat brands?”
Asked ChatGPT
“What's the best welcome mat brand for front door?”
Searched Google, AI Overview
“doormat for front door”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best welcome mat”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apache Mills or Gorilla Grip more popular in search?
This chart shows how often people search Google for Apache Mills and Gorilla Grip by name. Each line represents a brand's share of searches for all eight welcome mat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gorilla Grip, Apache Mills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gorilla Grip | JVL | Hug Rug | WaterHog | Turtle Mat | Apache Mills | Muddle Mat | Dirt Stopper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 22.7% | 18.6% | 10.2% | 12.4% | 1.6% | 0.4% | 0.04% |
| Nov 2025 | 27.1% | 22.1% | 22.1% | 12.1% | 14.8% | 1.2% | 0.48% | 0.02% |
| Dec 2025 | 29.8% | 24.3% | 19.9% | 13.3% | 10.9% | 1.3% | 0.43% | 0.04% |
| Jan 2026 | 28.9% | 23.6% | 19.3% | 12.9% | 12.9% | 2.1% | 0.42% | 0.04% |
| Feb 2026 | 25.6% | 25.6% | 20.9% | 14% | 11.5% | 1.8% | 0.55% | 0.04% |
| Mar 2026 | 26.2% | 26.2% | 21.4% | 14.3% | 9.6% | 1.9% | 0.38% | 0.04% |
| Apr 2026 | 25.7% | 31.5% | 17.2% | 14.1% | 9.4% | 1.8% | 0.24% | 0.07% |
| May 2026 | 27% | 33.1% | 14.8% | 14.8% | 8.1% | 1.9% | 0.25% | 0.06% |
| Jun 2026 | 35.7% | 29.2% | 13% | 13% | 7.1% | 1.7% | 0.14% | 0.05% |
| Jul 2026 | 31.9% | 31.9% | 11.6% | 14.2% | 7.8% | 2.3% | 0.16% | 0.07% |
| Aug 2026 | 30.4% | 24.8% | 16.6% | 16.6% | 9.1% | 2.2% | 0.23% | 0.05% |
| Sep 2026 | 31.3% | 25.6% | 17.1% | 14% | 9.3% | 2.3% | 0.37% | 0.1% |
How has the Apache Mills and Gorilla Grip comparison changed over the last 12 months?
3 findings
- Gorilla Grip was ahead of Apache Mills in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apache Mills’ share of searches among welcome mat brands worldwide moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Gorilla Grip’s share of searches among welcome mat brands worldwide moved from 34% to 31.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for welcome mat brands worldwide in September 2026?
2 changes
In September 2026, Gorilla Grip gained share of searches among welcome mat brands worldwide, from 30.4% to 31.3%.
Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apache Mills’ and Gorilla Grip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apache Mills
1 branded search term
- apache mills
Gorilla Grip
1 branded search term
- gorilla grip
Other head-to-heads among welcome mat brands
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