Brandwave

Gorilla Grip vs WaterHog:Which is more popular?

In September 2026, Gorilla Grip had more branded searches than WaterHog among welcome mat brands worldwide. Gorilla Grip had about 22,200 branded searches, while WaterHog had 9,900. Gorilla Grip made up 31.3% of all welcome mat brand searches we track, and WaterHog accounted for 14%. When we asked ChatGPT and Google AI Overviews about welcome mat brands, both Gorilla Grip and WaterHog appeared in all four answers. WaterHog was mentioned before Gorilla Grip in every answer.

Among welcome mat brands worldwide in September 2026

Who do people search for more?

Gorilla Grip, about 2 searches for every 1 for WaterHog

Gorilla Grip 22.2K searchesWaterHog 9.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Gorilla Grip in 4 of 4WaterHog in 4 of 4

Who does AI recommend more?

WaterHog, named ahead of Gorilla Grip in every answer

WaterHog first in 2Gorilla Grip never first

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Top welcome mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Gorilla Grip and WaterHog showed up in all four answers. WaterHog was listed before Gorilla Grip in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterHog1st
  2. Gorilla Grip2nd
  3. JVL–
  4. Hug Rug–
  5. Turtle Mat–
  6. Apache Mills–
  7. Muddle Mat–
  8. Dirt Stopper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Grip4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WaterHog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JVL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hug Rug0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Turtle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apache Mills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Muddle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dirt Stopper0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about welcome mat brands

4 answers

  • Asked ChatGPT

    “Which welcome mat brand should I buy?”

    1. 1Gorilla Grip
    2. 2WaterHog

  • Asked ChatGPT

    “What are the best welcome mat brands?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Asked ChatGPT

    “What's the best welcome mat brand for front door?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Searched Google, AI Overview

    “doormat for front door”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best welcome mat”

    1. 1WaterHog
    2. 2Gorilla Grip

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gorilla Grip or WaterHog more popular in search?

This chart shows how often people search Google for Gorilla Grip and WaterHog by name. Each line represents a brand's share of searches for all eight welcome mat brands we track, month by month, from English-language searches worldwide.

Gorilla Grip and WaterHog among welcome mat brands worldwide, by month

Share of searches by month for Gorilla Grip, WaterHog. The figures are in the table below the chart.

View monthly share of searches table
MonthGorilla GripJVLHug RugWaterHogTurtle MatApache MillsMuddle MatDirt Stopper
Oct 202534%22.7%18.6%10.2%12.4%1.6%0.4%0.04%
Nov 202527.1%22.1%22.1%12.1%14.8%1.2%0.48%0.02%
Dec 202529.8%24.3%19.9%13.3%10.9%1.3%0.43%0.04%
Jan 202628.9%23.6%19.3%12.9%12.9%2.1%0.42%0.04%
Feb 202625.6%25.6%20.9%14%11.5%1.8%0.55%0.04%
Mar 202626.2%26.2%21.4%14.3%9.6%1.9%0.38%0.04%
Apr 202625.7%31.5%17.2%14.1%9.4%1.8%0.24%0.07%
May 202627%33.1%14.8%14.8%8.1%1.9%0.25%0.06%
Jun 202635.7%29.2%13%13%7.1%1.7%0.14%0.05%
Jul 202631.9%31.9%11.6%14.2%7.8%2.3%0.16%0.07%
Aug 202630.4%24.8%16.6%16.6%9.1%2.2%0.23%0.05%
Sep 202631.3%25.6%17.1%14%9.3%2.3%0.37%0.1%

How has the Gorilla Grip and WaterHog comparison changed over the last 12 months?

3 findings
  • Gorilla Grip was ahead of WaterHog in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gorilla Grip’s share of searches among welcome mat brands worldwide moved from 34% to 31.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, WaterHog’s share of searches among welcome mat brands worldwide moved from 10.2% to 14%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for welcome mat brands worldwide in September 2026?

2 changes

  1. In September 2026, Gorilla Grip gained share of searches among welcome mat brands worldwide, from 30.4% to 31.3%.

  2. In September 2026, WaterHog lost share of searches among welcome mat brands worldwide, from 16.6% to 14%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gorilla Grip’s and WaterHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorilla Grip

1 branded search term

  • gorilla grip

WaterHog

1 branded search term

  • waterhog

How the Brand Demand Index is measured

Other head-to-heads among welcome mat brands

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