JVL vs Turtle Mat:Which is searched more?
In August 2026, JVL had more branded searches than Turtle Mat among welcome mat brands worldwide. JVL was estimated to have 18.1K branded searches compared to Turtle Mat’s 13.2K, and held a 40% Share of Search versus Turtle Mat’s 29.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JVL or Turtle Mat?
Compare the welcome mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JVL, Turtle Mat. The figures are in the table below the chart.
View monthly share of search table
| Month | JVL | Turtle Mat |
|---|---|---|
| Oct 2025 | 33.3% | 36.4% |
| Nov 2025 | 29.3% | 39.2% |
| Dec 2025 | 35.9% | 32.1% |
| Jan 2026 | 33.1% | 36.2% |
| Feb 2026 | 35.6% | 31.9% |
| Mar 2026 | 38% | 27.7% |
| Apr 2026 | 45.3% | 26.9% |
| May 2026 | 50% | 24.3% |
| Jun 2026 | 50.1% | 24.4% |
| Jul 2026 | 51.8% | 25.2% |
| Aug 2026 | 40% | 29.2% |
| Sep 2026 | — | — |
How has the JVL and Turtle Mat comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: JVL took it in December 2025, Turtle Mat took it in January 2026, JVL took it in February 2026.
- Across the 11 months ending August 2026, JVL’s estimated Share of Search among welcome mat brands worldwide moved from 33.3% to 40%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among welcome mat brands worldwide moved from 36.4% to 29.2%, and its estimated monthly branded searches moved from 19.8K to 13.2K.
How did search popularity change for welcome mat brands worldwide in August 2026?
2 changes
In August 2026, Turtle Mat gained estimated Share of Search among welcome mat brands worldwide, from 25.2% to 29.2%.
In August 2026, JVL lost estimated Share of Search among welcome mat brands worldwide, from 51.8% to 40%.
How each brand is measured
Brandwave collects information about searches that people make online using JVL’s and Turtle Mat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JVL
1 branded search term
- jvl
Turtle Mat
2 branded search terms
- turtle mat
- turtlemat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.