Brandwave

How popular isJVL in search?

In August 2026, there were an estimated 18.1K branded searches for JVL worldwide which held steady over the last 11 months. JVL holds 4.2% estimated Share of Search among bath mat brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Country Club69.4%
  2. Grund20.9%
  3. JVL4.2%
  4. Hug Rug2.8%
  5. Turtle Mat1.5%
  6. Croydex1.2%
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Where does JVL compete?

JVL is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bath mat brands3rd of 64.2%Shown below
Welcome mat brands1st of 646.9%Show ranking
Door mat brands1st of 681.9%Show ranking

Which bath mat brands compete with JVL?

JVL against bath mat brands worldwide, by month

Share of Search by month for Country Club, Grund, JVL, Hug Rug. The figures are in the table below the chart.

View monthly share of search table
MonthCountry ClubGrundJVLHug RugTurtle MatCroydex
Oct 202573%14.7%4.4%3.6%2.4%2%
Nov 202572%14.5%4.3%4.3%2.9%1.9%
Dec 202573.3%14.7%4.4%3.6%2%2%
Jan 202675%12.3%4.5%3.7%2.5%2%
Feb 202675.6%12.4%4.5%3.7%2%1.7%
Mar 202673.8%14.8%4.4%3.6%1.6%1.6%
Apr 202675.4%15.2%4.5%2.5%1.4%1.1%
May 202675.9%15.3%4.6%2%1.1%1.1%
Jun 202672%17.7%5.3%2.4%1.3%1.3%
Jul 202672.3%17.8%5.3%1.9%1.3%1.3%
Aug 202669.4%20.9%4.2%2.8%1.5%1.2%
Sep 2026——————

  1. 1.Country Club

    69.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Grund

    20.9%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  3. 3.JVL

    4.2%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  4. 4.Hug Rug

    2.8%

    Held 4th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.8 points.

  5. 5.Turtle Mat

    1.5%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Croydex

    1.2%

    Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between JVL and its closest rivals

How has branded search demand for JVL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JVL worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, JVL’s estimated Share of Search among bath mat brands worldwide peaked at 5.3% in July 2026 and was lowest at 4.2% in August 2026.

How did search popularity change for bath mat brands worldwide in August 2026?

  1. In August 2026, Grund gained estimated Share of Search among bath mat brands worldwide, from 17.8% to 20.9%.

  2. In August 2026, Hug Rug gained estimated Share of Search among bath mat brands worldwide, from 1.9% to 2.8%.

  3. In August 2026, Country Club lost estimated Share of Search among bath mat brands worldwide, from 72.3% to 69.4%.

  4. In August 2026, JVL lost estimated Share of Search among bath mat brands worldwide, from 5.3% to 4.2%.

  5. In August 2026, Turtle Mat rose from 6th to 5th among bath mat brands worldwide.

  6. In August 2026, Croydex fell from 5th to 6th among bath mat brands worldwide.

How is JVL measured?

Brandwave collects information about searches that people make online using JVL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jvl

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How the Brand Demand Index is measured

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