Hug Rug vs JVL:Which is more popular by branded search?
In August 2026, JVL had more branded searches than Hug Rug among bath mat brands worldwide. JVL was estimated to have 18.1K branded searches compared to Hug Rug’s 12.1K, and held a 4.2% Share of Search versus Hug Rug’s 2.8%. These are worldwide searches for English-language branded terms.
Follow Hug Rug vs JVL and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hug Rug or JVL?
Compare the bath mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JVL, Hug Rug. The figures are in the table below the chart.
View monthly share of search table
| Month | Country Club | Grund | JVL | Hug Rug | Turtle Mat | Croydex |
|---|---|---|---|---|---|---|
| Oct 2025 | 73% | 14.7% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 72% | 14.5% | 4.3% | 4.3% | 2.9% | 1.9% |
| Dec 2025 | 73.3% | 14.7% | 4.4% | 3.6% | 2% | 2% |
| Jan 2026 | 75% | 12.3% | 4.5% | 3.7% | 2.5% | 2% |
| Feb 2026 | 75.6% | 12.4% | 4.5% | 3.7% | 2% | 1.7% |
| Mar 2026 | 73.8% | 14.8% | 4.4% | 3.6% | 1.6% | 1.6% |
| Apr 2026 | 75.4% | 15.2% | 4.5% | 2.5% | 1.4% | 1.1% |
| May 2026 | 75.9% | 15.3% | 4.6% | 2% | 1.1% | 1.1% |
| Jun 2026 | 72% | 17.7% | 5.3% | 2.4% | 1.3% | 1.3% |
| Jul 2026 | 72.3% | 17.8% | 5.3% | 1.9% | 1.3% | 1.3% |
| Aug 2026 | 69.4% | 20.9% | 4.2% | 2.8% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hug Rug and JVL comparison changed over the last 12 months?
3 findings
- JVL was ahead of Hug Rug in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, JVL’s estimated Share of Search among bath mat brands worldwide moved from 4.4% to 4.2%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for bath mat brands worldwide in August 2026?
2 changes
In August 2026, Hug Rug gained estimated Share of Search among bath mat brands worldwide, from 1.9% to 2.8%.
In August 2026, JVL lost estimated Share of Search among bath mat brands worldwide, from 5.3% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hug Rug’s and JVL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.