Brandwave

Gorilla Grip vs Hug Rug:Which is more popular?

In September 2026, Gorilla Grip had more branded searches than Hug Rug among welcome mat brands worldwide. Gorilla Grip had about 22,200 branded searches, while Hug Rug had 12,100. Gorilla Grip made up 31.3% of all welcome mat brand searches we track, and Hug Rug accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about welcome mat brands, Gorilla Grip appeared in all four answers and Hug Rug in none.

Among welcome mat brands worldwide in September 2026

Who do people search for more?

Gorilla Grip, about 83% more searches than Hug Rug

Gorilla Grip 22.2K searchesHug Rug 12.1K searches

Who does AI mention more?

Gorilla Grip, mentioned in every answer we collected

Gorilla Grip in 4 of 4Hug Rug in 0 of 4

Who does AI recommend more?

Gorilla Grip, the only one of the two named

Gorilla Grip first in 2Hug Rug never named

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Top welcome mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gorilla Grip appeared in all four answers. Hug Rug did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterHog1st
  2. Gorilla Grip2nd
  3. JVL–
  4. Hug Rug–
  5. Turtle Mat–
  6. Apache Mills–
  7. Muddle Mat–
  8. Dirt Stopper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Grip4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WaterHog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JVL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hug Rug0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Turtle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apache Mills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Muddle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dirt Stopper0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about welcome mat brands

4 answers

  • Asked ChatGPT

    “Which welcome mat brand should I buy?”

    1. 1Gorilla Grip
    2. 2WaterHog

  • Asked ChatGPT

    “What are the best welcome mat brands?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Asked ChatGPT

    “What's the best welcome mat brand for front door?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Searched Google, AI Overview

    “doormat for front door”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best welcome mat”

    1. 1WaterHog
    2. 2Gorilla Grip

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gorilla Grip or Hug Rug more popular in search?

This chart shows how often people search Google for Gorilla Grip and Hug Rug by name. Each line represents a brand's share of searches for all eight welcome mat brands we track, month by month, from English-language searches worldwide.

Gorilla Grip and Hug Rug among welcome mat brands worldwide, by month

Share of searches by month for Gorilla Grip, Hug Rug. The figures are in the table below the chart.

View monthly share of searches table
MonthGorilla GripJVLHug RugWaterHogTurtle MatApache MillsMuddle MatDirt Stopper
Oct 202534%22.7%18.6%10.2%12.4%1.6%0.4%0.04%
Nov 202527.1%22.1%22.1%12.1%14.8%1.2%0.48%0.02%
Dec 202529.8%24.3%19.9%13.3%10.9%1.3%0.43%0.04%
Jan 202628.9%23.6%19.3%12.9%12.9%2.1%0.42%0.04%
Feb 202625.6%25.6%20.9%14%11.5%1.8%0.55%0.04%
Mar 202626.2%26.2%21.4%14.3%9.6%1.9%0.38%0.04%
Apr 202625.7%31.5%17.2%14.1%9.4%1.8%0.24%0.07%
May 202627%33.1%14.8%14.8%8.1%1.9%0.25%0.06%
Jun 202635.7%29.2%13%13%7.1%1.7%0.14%0.05%
Jul 202631.9%31.9%11.6%14.2%7.8%2.3%0.16%0.07%
Aug 202630.4%24.8%16.6%16.6%9.1%2.2%0.23%0.05%
Sep 202631.3%25.6%17.1%14%9.3%2.3%0.37%0.1%

How has the Gorilla Grip and Hug Rug comparison changed over the last 12 months?

3 findings
  • Gorilla Grip was ahead of Hug Rug in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gorilla Grip’s share of searches among welcome mat brands worldwide moved from 34% to 31.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Hug Rug’s share of searches among welcome mat brands worldwide moved from 18.6% to 17.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for welcome mat brands worldwide in September 2026?

2 changes

  1. In September 2026, Gorilla Grip gained share of searches among welcome mat brands worldwide, from 30.4% to 31.3%.

  2. Estimated monthly branded searches for Hug Rug worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gorilla Grip’s and Hug Rug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorilla Grip

1 branded search term

  • gorilla grip

Hug Rug

1 branded search term

  • hug rug

How the Brand Demand Index is measured

Other head-to-heads among welcome mat brands

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