Brandwave

Welcome mat brands:Which brands are most popular in search?

In August 2026, JVL was the most searched among welcome mat brands worldwide, with an estimated 18.1K branded searches and 46.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. JVL46.9%
  2. Hug Rug31.3%
  3. Turtle Mat17.1%
  4. Apache Mills4.1%
  5. Muddle Mat0.44%
  6. Dirt Stopper0.1%

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Share of SearchLeaderboard

Compare the welcome mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among welcome mat brands worldwide, by month

Share of Search by month for JVL, Hug Rug, Turtle Mat, Apache Mills. The figures are in the table below the chart.

View monthly share of search table
MonthJVLHug RugTurtle MatApache MillsMuddle MatDirt Stopper
Oct 202540.7%33.3%22.3%2.9%0.72%0.07%
Nov 202536.4%36.4%24.3%2%0.78%0.04%
Dec 202542.7%34.9%19.1%2.4%0.76%0.07%
Jan 202640.4%33.1%22.1%3.6%0.72%0.07%
Feb 202642.4%34.6%19%3%0.91%0.07%
Mar 202644%36%16.1%3.2%0.63%0.07%
Apr 202652.3%28.5%15.6%3.1%0.4%0.12%
May 202656.9%25.4%13.8%3.3%0.44%0.1%
Jun 202657%25.4%13.9%3.3%0.28%0.1%
Jul 202659.3%21.6%14.4%4.3%0.29%0.13%
Aug 202646.9%31.3%17.1%4.1%0.44%0.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.JVL

    46.9%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -12.4 points.

  2. 2.Hug Rug

    31.3%

    Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +9.7 points.

  3. 3.Turtle Mat

    17.1%

    Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Apache Mills

    4.1%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Muddle Mat

    0.44%

    Held 5th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.

  6. 6.Dirt Stopper

    0.1%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among welcome mat brands worldwide?

In August 2026, JVL was the most searched among welcome mat brands worldwide, with an estimated 18.1K branded searches and 46.9% estimated Share of Search within this set. Hug Rug is in 2nd place, 15.5 percentage points behind at 31.3% Share of Search.

Global welcome mat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JVL40.7% → 46.9%59.3%Jul 202636.4%Nov 20251st
Hug Rug33.3% → 31.3%36.4%Nov 202521.6%Jul 20262nd
Turtle Mat22.3% → 17.1%24.3%Nov 202513.8%May 20263rd
Apache Mills2.9% → 4.1%4.3%Jul 20262%Nov 20254th
Muddle Mat0.72% → 0.44%0.91%Feb 20260.28%Jun 20265th
Dirt Stopper0.07% → 0.1%0.13%Jul 20260.04%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, JVL’s estimated Share of Search among welcome mat brands worldwide increased from 40.7% to 46.9%.
  • Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide decreased from 33.3% to 31.3%.
  • Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among welcome mat brands worldwide decreased from 22.3% to 17.1%.
  • Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among welcome mat brands worldwide increased from 2.9% to 4.1%.
  • Across the 11 months ending August 2026, JVL’s estimated Share of Search among welcome mat brands worldwide peaked at 59.3% in July 2026 and was lowest at 36.4% in November 2025.
  • Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide peaked at 36.4% in November 2025 and was lowest at 21.6% in July 2026.
  • Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among welcome mat brands worldwide peaked at 24.3% in November 2025 and was lowest at 13.8% in May 2026.
  • Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among welcome mat brands worldwide peaked at 4.3% in July 2026 and was lowest at 2% in November 2025.
  • Across the 11 months ending August 2026, Muddle Mat and Dirt Stopper held steady: their estimated Share of Search among welcome mat brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for welcome mat brands worldwide in August 2026?

  1. In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 21.6% to 31.3%.

  2. In August 2026, Turtle Mat gained estimated Share of Search among welcome mat brands worldwide, from 14.4% to 17.1%.

  3. In August 2026, JVL lost estimated Share of Search among welcome mat brands worldwide, from 59.3% to 46.9%.

  4. Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  6. Estimated monthly branded searches for Muddle Mat worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

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