Hug Rug vs Turtle Mat:Which is more popular by branded search?
In August 2026, Hug Rug had more branded searches than Turtle Mat among bath mat brands worldwide. Hug Rug was estimated to have 12.1K branded searches compared to Turtle Mat’s 6.6K, and held a 2.8% Share of Search versus Turtle Mat’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hug Rug or Turtle Mat?
Compare the bath mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hug Rug, Turtle Mat. The figures are in the table below the chart.
View monthly share of search table
| Month | Country Club | Grund | JVL | Hug Rug | Turtle Mat | Croydex |
|---|---|---|---|---|---|---|
| Oct 2025 | 73% | 14.7% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 72% | 14.5% | 4.3% | 4.3% | 2.9% | 1.9% |
| Dec 2025 | 73.3% | 14.7% | 4.4% | 3.6% | 2% | 2% |
| Jan 2026 | 75% | 12.3% | 4.5% | 3.7% | 2.5% | 2% |
| Feb 2026 | 75.6% | 12.4% | 4.5% | 3.7% | 2% | 1.7% |
| Mar 2026 | 73.8% | 14.8% | 4.4% | 3.6% | 1.6% | 1.6% |
| Apr 2026 | 75.4% | 15.2% | 4.5% | 2.5% | 1.4% | 1.1% |
| May 2026 | 75.9% | 15.3% | 4.6% | 2% | 1.1% | 1.1% |
| Jun 2026 | 72% | 17.7% | 5.3% | 2.4% | 1.3% | 1.3% |
| Jul 2026 | 72.3% | 17.8% | 5.3% | 1.9% | 1.3% | 1.3% |
| Aug 2026 | 69.4% | 20.9% | 4.2% | 2.8% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hug Rug and Turtle Mat comparison changed over the last 12 months?
3 findings
- Hug Rug was ahead of Turtle Mat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among bath mat brands worldwide moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among bath mat brands worldwide moved from 2.4% to 1.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for bath mat brands worldwide in August 2026?
2 changes
In August 2026, Hug Rug gained estimated Share of Search among bath mat brands worldwide, from 1.9% to 2.8%.
In August 2026, Turtle Mat rose from 6th to 5th among bath mat brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Hug Rug’s and Turtle Mat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hug Rug
1 branded search term
- hug rug
Turtle Mat
1 branded search term
- turtle mat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.