Brandwave

Turtle Mat vs WaterHog:Which is more popular?

In September 2026, WaterHog had more branded searches than Turtle Mat among welcome mat brands worldwide. WaterHog had about 9,900 branded searches, while Turtle Mat had 6,600. WaterHog made up 14% of all welcome mat brand searches we track, and Turtle Mat accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about welcome mat brands, WaterHog appeared in all four answers and Turtle Mat in none.

Among welcome mat brands worldwide in September 2026

Who do people search for more?

WaterHog, about 50% more searches than Turtle Mat

WaterHog 9.9K searchesTurtle Mat 6.6K searches

Who does AI mention more?

WaterHog, mentioned in every answer we collected

WaterHog in 4 of 4Turtle Mat in 0 of 4

Who does AI recommend more?

WaterHog, the only one of the two named

WaterHog first in 2Turtle Mat never named

Follow Turtle Mat vs WaterHog and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top welcome mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, WaterHog appeared in all four answers. Turtle Mat did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterHog1st
  2. Gorilla Grip2nd
  3. JVL–
  4. Hug Rug–
  5. Turtle Mat–
  6. Apache Mills–
  7. Muddle Mat–
  8. Dirt Stopper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Grip4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WaterHog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JVL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hug Rug0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Turtle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apache Mills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Muddle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dirt Stopper0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about welcome mat brands

4 answers

  • Asked ChatGPT

    “Which welcome mat brand should I buy?”

    1. 1Gorilla Grip
    2. 2WaterHog

  • Asked ChatGPT

    “What are the best welcome mat brands?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Asked ChatGPT

    “What's the best welcome mat brand for front door?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Searched Google, AI Overview

    “doormat for front door”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best welcome mat”

    1. 1WaterHog
    2. 2Gorilla Grip

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Turtle Mat or WaterHog more popular in search?

This chart shows how often people search Google for Turtle Mat and WaterHog by name. Each line represents a brand's share of searches for all eight welcome mat brands we track, month by month, from English-language searches worldwide.

Turtle Mat and WaterHog among welcome mat brands worldwide, by month

Share of searches by month for WaterHog, Turtle Mat. The figures are in the table below the chart.

View monthly share of searches table
MonthGorilla GripJVLHug RugWaterHogTurtle MatApache MillsMuddle MatDirt Stopper
Oct 202534%22.7%18.6%10.2%12.4%1.6%0.4%0.04%
Nov 202527.1%22.1%22.1%12.1%14.8%1.2%0.48%0.02%
Dec 202529.8%24.3%19.9%13.3%10.9%1.3%0.43%0.04%
Jan 202628.9%23.6%19.3%12.9%12.9%2.1%0.42%0.04%
Feb 202625.6%25.6%20.9%14%11.5%1.8%0.55%0.04%
Mar 202626.2%26.2%21.4%14.3%9.6%1.9%0.38%0.04%
Apr 202625.7%31.5%17.2%14.1%9.4%1.8%0.24%0.07%
May 202627%33.1%14.8%14.8%8.1%1.9%0.25%0.06%
Jun 202635.7%29.2%13%13%7.1%1.7%0.14%0.05%
Jul 202631.9%31.9%11.6%14.2%7.8%2.3%0.16%0.07%
Aug 202630.4%24.8%16.6%16.6%9.1%2.2%0.23%0.05%
Sep 202631.3%25.6%17.1%14%9.3%2.3%0.37%0.1%

How has the Turtle Mat and WaterHog comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: WaterHog took it in December 2025.
  • Across the 12 months ending September 2026, Turtle Mat’s share of searches among welcome mat brands worldwide moved from 12.4% to 9.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, WaterHog’s share of searches among welcome mat brands worldwide moved from 10.2% to 14%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for welcome mat brands worldwide in September 2026?

2 changes

  1. In September 2026, WaterHog lost share of searches among welcome mat brands worldwide, from 16.6% to 14%.

  2. Turtle Mat’s share of searches among welcome mat brands worldwide has gained ground for 3 months in a row, from 7.1% to 9.3% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Turtle Mat’s and WaterHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Turtle Mat

1 branded search term

  • turtlemat

WaterHog

1 branded search term

  • waterhog

How the Brand Demand Index is measured

Other head-to-heads among welcome mat brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free