Brandwave

Gorilla Grip vs JVL:Which is more popular?

In September 2026, Gorilla Grip had more branded searches than JVL among welcome mat brands worldwide. Gorilla Grip had about 22,200 branded searches, while JVL had 18,100. Gorilla Grip made up 31.3% of all welcome mat brand searches we track, and JVL accounted for 25.6%. When we asked ChatGPT and Google AI Overviews about welcome mat brands, Gorilla Grip appeared in all four answers and JVL in none.

Among welcome mat brands worldwide in September 2026

Who do people search for more?

Gorilla Grip, about 23% more searches than JVL

Gorilla Grip 22.2K searchesJVL 18.1K searches

Who does AI mention more?

Gorilla Grip, mentioned in every answer we collected

Gorilla Grip in 4 of 4JVL in 0 of 4

Who does AI recommend more?

Gorilla Grip, the only one of the two named

Gorilla Grip first in 2JVL never named

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Top welcome mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gorilla Grip appeared in all four answers. JVL did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterHog1st
  2. Gorilla Grip2nd
  3. JVL–
  4. Hug Rug–
  5. Turtle Mat–
  6. Apache Mills–
  7. Muddle Mat–
  8. Dirt Stopper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Grip4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WaterHog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JVL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hug Rug0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Turtle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apache Mills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Muddle Mat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dirt Stopper0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about welcome mat brands

4 answers

  • Asked ChatGPT

    “Which welcome mat brand should I buy?”

    1. 1Gorilla Grip
    2. 2WaterHog

  • Asked ChatGPT

    “What are the best welcome mat brands?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Asked ChatGPT

    “What's the best welcome mat brand for front door?”

    1. 1WaterHog
    2. 2Gorilla Grip

  • Searched Google, AI Overview

    “doormat for front door”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best welcome mat”

    1. 1WaterHog
    2. 2Gorilla Grip

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gorilla Grip or JVL more popular in search?

This chart shows how often people search Google for Gorilla Grip and JVL by name. Each line represents a brand's share of searches for all eight welcome mat brands we track, month by month, from English-language searches worldwide.

Gorilla Grip and JVL among welcome mat brands worldwide, by month

Share of searches by month for Gorilla Grip, JVL. The figures are in the table below the chart.

View monthly share of searches table
MonthGorilla GripJVLHug RugWaterHogTurtle MatApache MillsMuddle MatDirt Stopper
Oct 202534%22.7%18.6%10.2%12.4%1.6%0.4%0.04%
Nov 202527.1%22.1%22.1%12.1%14.8%1.2%0.48%0.02%
Dec 202529.8%24.3%19.9%13.3%10.9%1.3%0.43%0.04%
Jan 202628.9%23.6%19.3%12.9%12.9%2.1%0.42%0.04%
Feb 202625.6%25.6%20.9%14%11.5%1.8%0.55%0.04%
Mar 202626.2%26.2%21.4%14.3%9.6%1.9%0.38%0.04%
Apr 202625.7%31.5%17.2%14.1%9.4%1.8%0.24%0.07%
May 202627%33.1%14.8%14.8%8.1%1.9%0.25%0.06%
Jun 202635.7%29.2%13%13%7.1%1.7%0.14%0.05%
Jul 202631.9%31.9%11.6%14.2%7.8%2.3%0.16%0.07%
Aug 202630.4%24.8%16.6%16.6%9.1%2.2%0.23%0.05%
Sep 202631.3%25.6%17.1%14%9.3%2.3%0.37%0.1%

How has the Gorilla Grip and JVL comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: JVL took it in April 2026, Gorilla Grip took it in June 2026.
  • Across the 12 months ending September 2026, Gorilla Grip’s share of searches among welcome mat brands worldwide moved from 34% to 31.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, JVL’s share of searches among welcome mat brands worldwide moved from 22.7% to 25.6%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for welcome mat brands worldwide in September 2026?

2 changes

  1. In September 2026, Gorilla Grip gained share of searches among welcome mat brands worldwide, from 30.4% to 31.3%.

  2. In September 2026, JVL gained share of searches among welcome mat brands worldwide, from 24.8% to 25.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gorilla Grip’s and JVL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorilla Grip

1 branded search term

  • gorilla grip

JVL

1 branded search term

  • jvl

How the Brand Demand Index is measured

Other head-to-heads among welcome mat brands

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