Brandwave

How popular isGorilla Grip?

In September 2026, people searched for Gorilla Grip by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 39.9% of all global door mat brand searches, placing Gorilla Grip first out of nine brands. When we asked both ChatGPT and Google AI Overviews about door mat brands, Gorilla Grip appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Gorilla Grip is the most searched of 9 competitors and the second most recommended in AI answers.

  1. Gorilla GripShare of searches 39.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. JVLShare of searches 32.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WaterHogShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Apache MillsShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EntrywaysShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+4 more

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Top door mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gorilla Grip was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gorilla Grip is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WaterHog1st
  2. Gorilla Grip2nd
  3. Entryways3rd
  4. JVL–
  5. Apache Mills–
  6. Notrax–
  7. Esschert–
  8. Muddle Mat–
  9. Dirt Stopper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Grip3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WaterHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Entryways3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JVL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apache Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Notrax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Esschert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muddle Mat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dirt Stopper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about door mat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which door mat brands compete with Gorilla Grip?

Gorilla Grip against door mat brands worldwide, by month

Share of searches by month for Gorilla Grip, JVL, WaterHog, Apache Mills, Entryways, Notrax. The figures are in the table below the chart.

View monthly share of searches table
MonthGorilla GripJVLWaterHogApache MillsEntrywaysNotraxEsschertMuddle MatDirt Stopper
Oct 202546.3%30.9%13.8%2.2%1.9%2.7%1.5%0.55%0.05%
Nov 202540.2%32.8%17.9%1.8%2.5%2.4%1.6%0.71%0.04%
Dec 202540.1%32.7%17.9%1.8%3.5%1.8%1.6%0.58%0.05%
Jan 202639.5%32.2%17.6%2.9%3%2.3%1.8%0.57%0.05%
Feb 202634.7%34.7%19%2.5%4.3%2.5%1.7%0.75%0.06%
Mar 202634.4%34.4%18.8%2.5%3.8%3%2.5%0.49%0.06%
Apr 202632.5%39.9%17.8%2.3%2.4%2.3%2.3%0.31%0.09%
May 202632.5%39.9%17.8%2.3%2.4%2.3%2.3%0.31%0.07%
Jun 202642%34.4%15.3%2%2.5%2%1.5%0.17%0.06%
Jul 202637.3%37.3%16.6%2.7%2%2.2%1.7%0.18%0.08%
Aug 202638.4%31.3%20.9%2.8%2.4%2.2%1.5%0.29%0.07%
Sep 202639.9%32.5%17.8%2.9%2.5%2.3%1.6%0.47%0.13%

  1. 1.Gorilla Grip

    39.9%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.JVL

    32.5%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.WaterHog

    17.8%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  4. 4.Apache Mills

    2.9%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Entryways

    2.5%

    Held 5th. 1.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Notrax

    2.3%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Esschert

    1.6%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Muddle Mat

    0.47%

    Held 8th. 260 estimated branded searches, +52.9% vs prior month. Share +0.2 points.

  9. 9.Dirt Stopper

    0.13%

    Held 9th. 70 estimated branded searches, +75% vs prior month. Share +0.1 points.

Compare popularity between Gorilla Grip and its closest rivals

Every comparison with Gorilla Grip

12 comparisons

How has branded search demand for Gorilla Grip changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gorilla Grip worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Gorilla Grip’s share of searches among door mat brands worldwide decreased from 46.3% to 39.9%.
  • Across the 12 months ending September 2026, Gorilla Grip’s share of searches among door mat brands worldwide peaked at 46.3% in October 2025 and was lowest at 32.5% in April 2026.

How did search popularity change for door mat brands worldwide in September 2026?

6 changes

  1. In September 2026, Gorilla Grip gained share of searches among door mat brands worldwide, from 38.4% to 39.9%.

  2. In September 2026, JVL gained share of searches among door mat brands worldwide, from 31.3% to 32.5%.

  3. In September 2026, WaterHog lost share of searches among door mat brands worldwide, from 20.9% to 17.8%.

  4. Apache Mills’ share of searches among door mat brands worldwide has gained ground for 3 months in a row, from 2% to 2.9% in September 2026.

  5. Estimated monthly branded searches for Dirt Stopper worldwide rose 133.3% over 12 measured months, from 30 to 70 in September 2026.

  6. Estimated monthly branded searches for Entryways worldwide rose 21.9% over 12 measured months, from 1.1K to 1.4K in September 2026.

How are Gorilla Grip’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gorilla Grip’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gorilla grip

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How the Brand Demand Index is measured

Where does Gorilla Grip compete?

Gorilla Grip is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Welcome mat brands1st of 831.3%Show ranking
Door mat brands1st of 939.9%Shown above
Shower mat brands1st of 579.3%Show ranking
Creator with pink hair and a pink jacket

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