Hug Rug vs Muddle Mat:Which is more popular by branded search?
In August 2026, Hug Rug had more branded searches than Muddle Mat among welcome mat brands worldwide. Hug Rug was estimated to have 12.1K branded searches compared to Muddle Mat’s 170, and held a 31.3% Share of Search versus Muddle Mat’s 0.44%. These are worldwide searches for English-language branded terms.
Follow Hug Rug vs Muddle Mat and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hug Rug or Muddle Mat?
Compare the welcome mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hug Rug, Muddle Mat. The figures are in the table below the chart.
View monthly share of search table
| Month | JVL | Hug Rug | Turtle Mat | Apache Mills | Muddle Mat | Dirt Stopper |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 33.3% | 22.3% | 2.9% | 0.72% | 0.07% |
| Nov 2025 | 36.4% | 36.4% | 24.3% | 2% | 0.78% | 0.04% |
| Dec 2025 | 42.7% | 34.9% | 19.1% | 2.4% | 0.76% | 0.07% |
| Jan 2026 | 40.4% | 33.1% | 22.1% | 3.6% | 0.72% | 0.07% |
| Feb 2026 | 42.4% | 34.6% | 19% | 3% | 0.91% | 0.07% |
| Mar 2026 | 44% | 36% | 16.1% | 3.2% | 0.63% | 0.07% |
| Apr 2026 | 52.3% | 28.5% | 15.6% | 3.1% | 0.4% | 0.12% |
| May 2026 | 56.9% | 25.4% | 13.8% | 3.3% | 0.44% | 0.1% |
| Jun 2026 | 57% | 25.4% | 13.9% | 3.3% | 0.28% | 0.1% |
| Jul 2026 | 59.3% | 21.6% | 14.4% | 4.3% | 0.29% | 0.13% |
| Aug 2026 | 46.9% | 31.3% | 17.1% | 4.1% | 0.44% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hug Rug and Muddle Mat comparison changed over the last 12 months?
3 findings
- Hug Rug was ahead of Muddle Mat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide moved from 33.3% to 31.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Muddle Mat’s estimated Share of Search among welcome mat brands worldwide moved from 0.72% to 0.44%, and its estimated monthly branded searches moved from 320 to 170.
How did search popularity change for welcome mat brands worldwide in August 2026?
2 changes
In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 21.6% to 31.3%.
Estimated monthly branded searches for Muddle Mat worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hug Rug’s and Muddle Mat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hug Rug
1 branded search term
- hug rug
Muddle Mat
1 branded search term
- muddle mat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.