Apache Mills vs Hug Rug:Which is more popular by branded search?

Name: Apache Mills vs Hug Rug: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Hug Rug had more branded searches than Apache Mills among welcome mat brands worldwide. Hug Rug was estimated to have 12.1K branded searches compared to Apache Mills’ 1.6K, and held a 31.3% Share of Search versus Apache Mills’ 4.1%. These are worldwide searches for English-language branded terms.

Share of Search among welcome mat brands worldwide in August 2026Which is more popular in search, Apache Mills or Hug Rug?

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Which is more popular in search, Apache Mills or Hug Rug?

Compare the welcome mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apache Mills and Hug Rug among welcome mat brands worldwide, by month

Month	JVL	Hug Rug	Turtle Mat	Apache Mills	Muddle Mat	Dirt Stopper
Oct 2025	40.7%	33.3%	22.3%	2.9%	0.72%	0.07%
Nov 2025	36.4%	36.4%	24.3%	2%	0.78%	0.04%
Dec 2025	42.7%	34.9%	19.1%	2.4%	0.76%	0.07%
Jan 2026	40.4%	33.1%	22.1%	3.6%	0.72%	0.07%
Feb 2026	42.4%	34.6%	19%	3%	0.91%	0.07%
Mar 2026	44%	36%	16.1%	3.2%	0.63%	0.07%
Apr 2026	52.3%	28.5%	15.6%	3.1%	0.4%	0.12%
May 2026	56.9%	25.4%	13.8%	3.3%	0.44%	0.1%
Jun 2026	57%	25.4%	13.9%	3.3%	0.28%	0.1%
Jul 2026	59.3%	21.6%	14.4%	4.3%	0.29%	0.13%
Aug 2026	46.9%	31.3%	17.1%	4.1%	0.44%	0.1%
Sep 2026	—	—	—	—	—	—

How has the Apache Mills and Hug Rug comparison changed over the last 12 months?

3 findings

Hug Rug was ahead of Apache Mills in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among welcome mat brands worldwide moved from 2.9% to 4.1%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide moved from 33.3% to 31.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for welcome mat brands worldwide in August 2026?

2 changes

In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 21.6% to 31.3%.
Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Apache Mills’ and Hug Rug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.