Brandwave

How popular isHalo in search?

In September 2026, there were an estimated 16.7K branded searches for Halo worldwide which held steady over the last 12 months. Halo holds 4.6% estimated Share of Search among baby swaddles worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ergobaby71.5%
  2. Love to Dream18.6%
  3. Halo4.6%
  4. Aden + Anais2.5%
  5. SwaddleMe2.5%
  6. Woombie0.31%
Halo website (opens in a new tab)

Follow Halo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Halo compete?

Halo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby swaddles3rd of 64.6%Shown below
Baby swaddle brands3rd of 611.4%Show ranking
Baby sleepwear brands3rd of 411.7%Show ranking
Bed rail brands2nd of 48.7%Show ranking

Which baby swaddles compete with Halo?

Halo against baby swaddles worldwide, by month

Share of Search by month for Ergobaby, Love to Dream, Halo, Aden + Anais, SwaddleMe. The figures are in the table below the chart.

View monthly share of search table
MonthErgobabyLove to DreamHaloAden + AnaisSwaddleMeWoombie
Oct 202573.5%16.1%4.8%2.6%2.6%0.32%
Nov 202571.9%19.2%3.8%2.1%2.6%0.32%
Dec 202572%17%5.1%2.8%2.8%0.37%
Jan 202673.8%15.9%4.7%2.6%2.6%0.42%
Feb 202676.8%14.1%4.2%2.3%2.3%0.35%
Mar 202675.4%15.8%3.9%2.6%2.1%0.32%
Apr 202676.8%14.9%3.6%2.4%2%0.3%
May 202676.4%14.8%3.6%3%2%0.3%
Jun 202674.2%16.2%4%3.2%2.2%0.33%
Jul 202675.7%15.2%3.7%3%2%0.31%
Aug 202675.8%14.7%4.4%2.4%2.4%0.39%
Sep 202671.5%18.6%4.6%2.5%2.5%0.31%

  1. 1.Ergobaby

    71.5%

    Held 1st. 232K estimated branded searches, -9.2% vs prior month. Share -4.3 points.

  2. 2.Love to Dream

    18.6%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +4 points.

  3. 3.Halo

    4.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Aden + Anais

    2.5%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.SwaddleMe

    2.5%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Woombie

    0.31%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between Halo and its closest rivals

Every comparison with Halo

How has branded search demand for Halo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Halo worldwide held steady, from 16.4K to 16.7K.
  • Across the 12 months ending September 2026, Halo’s estimated Share of Search among baby swaddles worldwide peaked at 5.1% in December 2025 and was lowest at 3.6% in May 2026.

How did search popularity change for baby swaddles worldwide in September 2026?

  1. In September 2026, Love to Dream gained estimated Share of Search among baby swaddles worldwide, from 14.7% to 18.6%.

  2. In September 2026, Ergobaby lost estimated Share of Search among baby swaddles worldwide, from 75.8% to 71.5%.

How is Halo measured?

Brandwave collects information about searches that people make online using Halo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • halo bed rail
  • halo swaddle

Do you work for Halo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Halo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free