Brandwave

How popular isWoombie in search?

In August 2026, there were an estimated 1.3K branded searches for Woombie worldwide which is up 30% over the last 11 months. Woombie holds 0.68% estimated Share of Search among baby swaddles worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ergobaby57.4%
  2. Love to Dream25.8%
  3. Halo7.7%
  4. Aden + Anais4.2%
  5. SwaddleMe4.2%
  6. Woombie0.68%
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Which baby swaddles compete with Woombie?

Woombie against baby swaddles worldwide, by month

Share of Search by month for Ergobaby, Love to Dream, Halo, Aden + Anais, SwaddleMe, Woombie. The figures are in the table below the chart.

View monthly share of search table
MonthErgobabyLove to DreamHaloAden + AnaisSwaddleMeWoombie
Oct 202552.6%28.8%8.6%4.7%4.7%0.58%
Nov 202550.6%33.8%6.8%3.7%4.5%0.56%
Dec 202552.6%28.8%8.6%4.7%4.7%0.63%
Jan 202652.5%28.7%8.6%4.7%4.7%0.75%
Feb 202657.5%25.7%7.7%4.2%4.2%0.64%
Mar 202653.9%29.5%7.2%4.8%3.9%0.6%
Apr 202658.7%26.4%6.5%4.3%3.5%0.53%
May 202658.2%26.2%6.4%5.2%3.5%0.53%
Jun 202653.4%29.2%7.1%5.8%3.9%0.59%
Jul 202658.2%26.2%6.4%5.2%3.5%0.53%
Aug 202657.4%25.8%7.7%4.2%4.2%0.68%
Sep 2026——————

  1. 1.Ergobaby

    57.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Love to Dream

    25.8%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Halo

    7.7%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  4. 4.Aden + Anais

    4.2%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.SwaddleMe

    4.2%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  6. 6.Woombie

    0.68%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare search popularity between Woombie and its closest rivals

How has branded search demand for Woombie changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Woombie worldwide rose from 1K to 1.3K.
  • Across the 11 months ending August 2026, Woombie’s estimated Share of Search among baby swaddles worldwide held steady, from 0.58% to 0.68%.

How did search popularity change for baby swaddles worldwide in August 2026?

  1. In August 2026, Halo gained estimated Share of Search among baby swaddles worldwide, from 6.4% to 7.7%.

  2. In August 2026, SwaddleMe gained estimated Share of Search among baby swaddles worldwide, from 3.5% to 4.2%.

  3. In August 2026, Aden + Anais lost estimated Share of Search among baby swaddles worldwide, from 5.2% to 4.2%.

  4. In August 2026, Ergobaby lost estimated Share of Search among baby swaddles worldwide, from 58.2% to 57.4%.

  5. Estimated monthly branded searches for Woombie worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

How is Woombie measured?

Brandwave collects information about searches that people make online using Woombie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • woombie swaddle

Do you work for Woombie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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