Brandwave

Baby swaddles:Which brands are most popular in search?

In August 2026, Ergobaby was the most searched among baby swaddles worldwide, with an estimated 110K branded searches and 57.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ergobaby57.4%
  2. Love to Dream25.8%
  3. Halo7.7%
  4. Aden + Anais4.2%
  5. SwaddleMe4.2%
  6. Woombie0.68%

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Share of SearchLeaderboard

Compare the baby swaddles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby swaddles worldwide, by month

Share of Search by month for Ergobaby, Love to Dream, Halo, Aden + Anais, SwaddleMe. The figures are in the table below the chart.

View monthly share of search table
MonthErgobabyLove to DreamHaloAden + AnaisSwaddleMeWoombie
Oct 202552.6%28.8%8.6%4.7%4.7%0.58%
Nov 202550.6%33.8%6.8%3.7%4.5%0.56%
Dec 202552.6%28.8%8.6%4.7%4.7%0.63%
Jan 202652.5%28.7%8.6%4.7%4.7%0.75%
Feb 202657.5%25.7%7.7%4.2%4.2%0.64%
Mar 202653.9%29.5%7.2%4.8%3.9%0.6%
Apr 202658.7%26.4%6.5%4.3%3.5%0.53%
May 202658.2%26.2%6.4%5.2%3.5%0.53%
Jun 202653.4%29.2%7.1%5.8%3.9%0.59%
Jul 202658.2%26.2%6.4%5.2%3.5%0.53%
Aug 202657.4%25.8%7.7%4.2%4.2%0.68%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ergobaby

    57.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Love to Dream

    25.8%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Halo

    7.7%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  4. 4.Aden + Anais

    4.2%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.SwaddleMe

    4.2%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  6. 6.Woombie

    0.68%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby swaddles worldwide?

In August 2026, Ergobaby was the most searched among baby swaddles worldwide, with an estimated 110K branded searches and 57.4% estimated Share of Search within this set. Love to Dream is in 2nd place, 31.5 percentage points behind at 25.8% Share of Search.

Global baby swaddles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ergobaby52.6% → 57.4%58.7%Apr 202650.6%Nov 20251st
Love to Dream28.8% → 25.8%33.8%Nov 202525.7%Feb 20262nd
Halo8.6% → 7.7%8.6%Oct 20256.4%May 20263rd
Aden + Anais4.7% → 4.2%5.8%Jun 20263.7%Nov 20254th
SwaddleMe4.7% → 4.2%4.7%Oct 20253.5%May 20265th
Woombie0.58% → 0.68%0.75%Jan 20260.53%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby swaddles worldwide increased from 52.6% to 57.4%.
  • Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby swaddles worldwide decreased from 28.8% to 25.8%.
  • Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby swaddles worldwide decreased from 8.6% to 7.7%.
  • Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby swaddles worldwide peaked at 58.7% in April 2026 and was lowest at 50.6% in November 2025.
  • Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby swaddles worldwide peaked at 33.8% in November 2025 and was lowest at 25.7% in February 2026.
  • Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby swaddles worldwide peaked at 8.6% in October 2025 and was lowest at 6.4% in May 2026.
  • Across the 11 months ending August 2026, Aden + Anais’ estimated Share of Search among baby swaddles worldwide peaked at 5.8% in June 2026 and was lowest at 3.7% in November 2025.
  • Across the 11 months ending August 2026, SwaddleMe’s estimated Share of Search among baby swaddles worldwide peaked at 4.7% in October 2025 and was lowest at 3.5% in May 2026.
  • Across the 11 months ending August 2026, Aden + Anais, SwaddleMe and Woombie held steady: their estimated Share of Search among baby swaddles worldwide each moved less than 0.5 percentage points.

How did search popularity change for baby swaddles worldwide in August 2026?

  1. In August 2026, Halo gained estimated Share of Search among baby swaddles worldwide, from 6.4% to 7.7%.

  2. In August 2026, SwaddleMe gained estimated Share of Search among baby swaddles worldwide, from 3.5% to 4.2%.

  3. In August 2026, Aden + Anais lost estimated Share of Search among baby swaddles worldwide, from 5.2% to 4.2%.

  4. In August 2026, Ergobaby lost estimated Share of Search among baby swaddles worldwide, from 58.2% to 57.4%.

  5. Estimated monthly branded searches for Woombie worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

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