Brandwave

How popular isAden + Anais in search?

In August 2026, there were an estimated 8.1K branded searches for Aden + Anais worldwide which held steady over the last 11 months. Aden + Anais holds 4.2% estimated Share of Search among baby swaddles worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ergobaby57.4%
  2. Love to Dream25.8%
  3. Halo7.7%
  4. Aden + Anais4.2%
  5. SwaddleMe4.2%
  6. Woombie0.68%
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Which baby swaddles compete with Aden + Anais?

Aden + Anais against baby swaddles worldwide, by month

Share of Search by month for Ergobaby, Love to Dream, Halo, Aden + Anais, SwaddleMe. The figures are in the table below the chart.

View monthly share of search table
MonthErgobabyLove to DreamHaloAden + AnaisSwaddleMeWoombie
Oct 202552.6%28.8%8.6%4.7%4.7%0.58%
Nov 202550.6%33.8%6.8%3.7%4.5%0.56%
Dec 202552.6%28.8%8.6%4.7%4.7%0.63%
Jan 202652.5%28.7%8.6%4.7%4.7%0.75%
Feb 202657.5%25.7%7.7%4.2%4.2%0.64%
Mar 202653.9%29.5%7.2%4.8%3.9%0.6%
Apr 202658.7%26.4%6.5%4.3%3.5%0.53%
May 202658.2%26.2%6.4%5.2%3.5%0.53%
Jun 202653.4%29.2%7.1%5.8%3.9%0.59%
Jul 202658.2%26.2%6.4%5.2%3.5%0.53%
Aug 202657.4%25.8%7.7%4.2%4.2%0.68%
Sep 2026——————

  1. 1.Ergobaby

    57.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Love to Dream

    25.8%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Halo

    7.7%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  4. 4.Aden + Anais

    4.2%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.SwaddleMe

    4.2%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  6. 6.Woombie

    0.68%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare search popularity between Aden + Anais and its closest rivals

How has branded search demand for Aden + Anais changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aden + Anais worldwide held steady at 8.1K.
  • Across the 11 months ending August 2026, Aden + Anais’ estimated Share of Search among baby swaddles worldwide peaked at 5.8% in June 2026 and was lowest at 3.7% in November 2025.

How did search popularity change for baby swaddles worldwide in August 2026?

  1. In August 2026, Halo gained estimated Share of Search among baby swaddles worldwide, from 6.4% to 7.7%.

  2. In August 2026, SwaddleMe gained estimated Share of Search among baby swaddles worldwide, from 3.5% to 4.2%.

  3. In August 2026, Aden + Anais lost estimated Share of Search among baby swaddles worldwide, from 5.2% to 4.2%.

  4. In August 2026, Ergobaby lost estimated Share of Search among baby swaddles worldwide, from 58.2% to 57.4%.

  5. Estimated monthly branded searches for Woombie worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

How is Aden + Anais measured?

Brandwave collects information about searches that people make online using Aden + Anais’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aden + anais

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How the Brand Demand Index is measured

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