How popular isErgobaby in search?
In August 2026, there were an estimated 110K branded searches for Ergobaby worldwide which is up 21.5% over the last 11 months. Ergobaby holds 57.4% estimated Share of Search among baby swaddles worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ergobaby57.4%
Love to Dream25.8%
Halo7.7%- Aden + Anais4.2%
- SwaddleMe4.2%
- Woombie0.68%
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Which baby swaddles compete with Ergobaby?
Share of Search by month for Ergobaby, Love to Dream, Halo, Aden + Anais, SwaddleMe. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergobaby | Love to Dream | Halo | Aden + Anais | SwaddleMe | Woombie |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 28.8% | 8.6% | 4.7% | 4.7% | 0.58% |
| Nov 2025 | 50.6% | 33.8% | 6.8% | 3.7% | 4.5% | 0.56% |
| Dec 2025 | 52.6% | 28.8% | 8.6% | 4.7% | 4.7% | 0.63% |
| Jan 2026 | 52.5% | 28.7% | 8.6% | 4.7% | 4.7% | 0.75% |
| Feb 2026 | 57.5% | 25.7% | 7.7% | 4.2% | 4.2% | 0.64% |
| Mar 2026 | 53.9% | 29.5% | 7.2% | 4.8% | 3.9% | 0.6% |
| Apr 2026 | 58.7% | 26.4% | 6.5% | 4.3% | 3.5% | 0.53% |
| May 2026 | 58.2% | 26.2% | 6.4% | 5.2% | 3.5% | 0.53% |
| Jun 2026 | 53.4% | 29.2% | 7.1% | 5.8% | 3.9% | 0.59% |
| Jul 2026 | 58.2% | 26.2% | 6.4% | 5.2% | 3.5% | 0.53% |
| Aug 2026 | 57.4% | 25.8% | 7.7% | 4.2% | 4.2% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 110K | 0% | -0.8 points | |
| 2, held 2nd | 25.8% | 49.5K | 0% | -0.4 points | |
| 3, held 3rd | 7.7% | 14.8K | +22.3% | +1.3 points | |
| 4, held 4th | 4.2% | 8.1K | -18.2% | -1 points | |
| 5, held 5th | 4.2% | 8.1K | +22.7% | +0.7 points | |
| 6, held 6th | 0.68% | 1.3K | +30% | +0.1 points |
1.
Ergobaby57.4%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.
25.8%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Halo7.7%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.3 points.
4.2%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
4.2%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.7 points.
6.Woombie
0.68%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
Compare search popularity between Ergobaby and its closest rivals
How has branded search demand for Ergobaby changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ergobaby worldwide rose from 90.5K to 110K.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby swaddles worldwide increased from 52.6% to 57.4%.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby swaddles worldwide peaked at 58.7% in April 2026 and was lowest at 50.6% in November 2025.
How did search popularity change for baby swaddles worldwide in August 2026?
5 changes
In August 2026, Halo gained estimated Share of Search among baby swaddles worldwide, from 6.4% to 7.7%.
In August 2026, SwaddleMe gained estimated Share of Search among baby swaddles worldwide, from 3.5% to 4.2%.
In August 2026, Aden + Anais lost estimated Share of Search among baby swaddles worldwide, from 5.2% to 4.2%.
In August 2026, Ergobaby lost estimated Share of Search among baby swaddles worldwide, from 58.2% to 57.4%.
Estimated monthly branded searches for Woombie worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.
Where does Ergobaby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby bouncers | 3rd of 6 | 11.6% | Show ranking |
| Baby carrier brands | 2nd of 5 | 24.7% | Show ranking |
| Baby swaddles | 1st of 6 | 57.4% | Shown above |
How is Ergobaby measured?
Brandwave collects information about searches that people make online using Ergobaby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ergobaby
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Is Ergobaby your brand?
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