Brandwave

How popular isGymshark in search?

In September 2026, there were an estimated 3.4M branded searches for Gymshark worldwide which held steady over the last 12 months. Gymshark holds 5.3% estimated Share of Search among gym bags worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike37.8%
  2. Adidas34%
  3. Puma14.6%
  4. Gymshark5.3%
  5. Under Armour5.2%
  6. Reebok3.1%
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Where does Gymshark compete?

Gymshark is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gym bags4th of 65.3%Shown below
Leggings3rd of 67.8%Show ranking
Gym clothing brands3rd of 57.8%Show ranking
Activewear brands2nd of 617.6%Show ranking
Challenger activewear brands1st of 645.8%Show ranking

Which gym bags compete with Gymshark?

Gymshark against gym bags worldwide, by month

Share of Search by month for Nike, Adidas, Puma, Gymshark, Under Armour, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasPumaGymsharkUnder ArmourReebok
Oct 202537.3%34.8%13.4%5.1%6.1%3.4%
Nov 202537.3%33.9%11.2%9.6%5.2%2.9%
Dec 202538.4%34.2%11.9%6.3%6.2%3%
Jan 202641.1%31.1%12.9%5.9%5.8%3.3%
Feb 202638.2%34.2%13.9%5.4%5.3%3.1%
Mar 202638%34.7%13.9%5.2%5.2%3%
Apr 202636.2%33.8%16%6.1%4.9%3%
May 202632.7%35.3%20.4%4.5%4.4%2.7%
Jun 202635.7%37%13.4%6.1%4.9%2.9%
Jul 202635.9%37.8%13.6%4.9%4.9%2.9%
Aug 202634.9%37%15.8%4.7%4.7%2.9%
Sep 202637.8%34%14.6%5.3%5.2%3.1%

  1. 1.Nike

    37.8%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3 points.

  2. 2.Adidas

    34%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -3 points.

  3. 3.Puma

    14.6%

    Held 3rd. 9.4M estimated branded searches, -17.1% vs prior month. Share -1.2 points.

  4. 4.Gymshark

    5.3%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Under Armour

    5.2%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Reebok

    3.1%

    Held 6th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.

Compare search popularity between Gymshark and its closest rivals

Every comparison with Gymshark

How has branded search demand for Gymshark changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gymshark worldwide held steady at 3.4M.
  • Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among gym bags worldwide peaked at 9.6% in November 2025 and was lowest at 4.5% in May 2026.
  • Across the 12 months ending September 2026, Gymshark rose from 5th to 4th among gym bags worldwide.

How did search popularity change for gym bags worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among gym bags worldwide, with 37.8% estimated Share of Search.

  2. In September 2026, Gymshark gained estimated Share of Search among gym bags worldwide, from 4.7% to 5.3%.

  3. In September 2026, Under Armour gained estimated Share of Search among gym bags worldwide, from 4.7% to 5.2%.

  4. In September 2026, Adidas lost estimated Share of Search among gym bags worldwide, from 37% to 34%.

  5. In September 2026, Puma lost estimated Share of Search among gym bags worldwide, from 15.8% to 14.6%.

  6. Estimated monthly branded searches for Reebok worldwide fell 11% over 12 measured months, from 2.3M to 2M in September 2026.

How is Gymshark measured?

Brandwave collects information about searches that people make online using Gymshark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • gym shark
  • gymshark
  • gymshark apparel
  • gymshark clothing
  • gymshark leggings

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How the Brand Demand Index is measured

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