How popular isGuru in search?
In September 2026, there were an estimated 460 branded searches for Guru worldwide which is down 32.4% over the last 12 months. Guru holds 0.04% estimated Share of Search among internal knowledge management platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Confluence66.4%
Notion33.2%Nuclino0.35%
Guru0.04%
Slab<0.01%
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Where does Guru compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Internal knowledge management platforms | 4th of 5 | 0.04% | Shown below |
| AI knowledge base tools | 4th of 5 | 1.8% | Show ranking |
Which internal knowledge management platforms compete with Guru?
Share of Search by month for Confluence, Notion, Guru. The figures are in the table below the chart.
View monthly share of search table
| Month | Confluence | Notion | Nuclino | Guru | Slab |
|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 35.1% | 0.92% | 0.05% | 0.01% |
| Nov 2025 | 62.6% | 36.3% | 1.1% | 0.05% | <0.01% |
| Dec 2025 | 64.8% | 34.2% | 0.93% | 0.05% | 0.01% |
| Jan 2026 | 62.7% | 36.3% | 0.9% | 0.05% | <0.01% |
| Feb 2026 | 60.4% | 38.8% | 0.71% | 0.06% | 0.01% |
| Mar 2026 | 61.5% | 37.8% | 0.59% | 0.06% | <0.01% |
| Apr 2026 | 57.6% | 41.7% | 0.68% | 0.05% | 0.01% |
| May 2026 | 60.4% | 38.9% | 0.58% | 0.06% | <0.01% |
| Jun 2026 | 66.7% | 32.3% | 0.95% | 0.05% | <0.01% |
| Jul 2026 | 63.9% | 35.5% | 0.5% | 0.06% | <0.01% |
| Aug 2026 | 61.6% | 37.4% | 0.88% | 0.05% | <0.01% |
| Sep 2026 | 66.4% | 33.2% | 0.35% | 0.04% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 844K | +21.6% | +4.8 points | |
| 2, held 2nd | 33.2% | 422K | -<0.01% | -4.3 points | |
| 3, held 3rd | 0.35% | 4.5K | -55.2% | -0.5 points | |
| 4, held 4th | 0.04% | 460 | -16.4% | 0 points | |
| 5, held 5th | <0.01% | 110 | 0% | 0 points |
66.4%
Held 1st. 844K estimated branded searches, +21.6% vs prior month. Share +4.8 points.
2.
Notion33.2%
Held 2nd. 422K estimated branded searches, -<0.01% vs prior month. Share -4.3 points.
3.
0.35%
Held 3rd. 4.5K estimated branded searches, -55.2% vs prior month. Share -0.5 points.
4.
Guru0.04%
Held 4th. 460 estimated branded searches, -16.4% vs prior month. Share 0 points.
5.
Slab<0.01%
Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Guru and its closest rivals
Every comparison with Guru
7 comparisons
How has branded search demand for Guru changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Guru worldwide fell from 680 to 460.
- Across the 12 months ending September 2026, Guru’s estimated Share of Search among internal knowledge management platforms worldwide held steady, from 0.05% to 0.04%.
How did search popularity change for internal knowledge management platforms worldwide in September 2026?
5 changes
In September 2026, Confluence gained estimated Share of Search among internal knowledge management platforms worldwide, from 61.6% to 66.4%.
In September 2026, Notion lost estimated Share of Search among internal knowledge management platforms worldwide, from 37.4% to 33.2%.
In September 2026, Nuclino lost estimated Share of Search among internal knowledge management platforms worldwide, from 0.88% to 0.35%.
Estimated monthly branded searches for Guru worldwide fell 32.4% over 12 measured months, from 680 to 460 in September 2026.
Estimated monthly branded searches for Slab worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How is Guru measured?
Brandwave collects information about searches that people make online using Guru’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- guru knowledge
- guru knowledge base
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Is Guru your brand?
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